Applied business

Modern Product Management

Product Management, from its early beginnings in the 1930s all through after World War II years, up to the late 1990s, was a slow and lengthy process. Even with the development of the technology industry, […]

Applied business

Is it Really OK to Fail?

This article was originally published on the Lean Startup Co. blog By Lean Startup Co. Education Program “Failure is the key to success; each mistake teaches us something.” – Morihei Ueshiba “Never be afraid to fail. […]

Applied business

Time to Innovate

This article was originally published on the Lean Startup Co. blog Perhaps the most underutilized assets in most companies are the ideas in their employees’ heads. It makes sense that the people spending most of […]

Applied business

Roots of product management

In a modern business environment, it’s become very common to discuss brand and marketing management. Since recently, product management can be found in that mix as well. Even though the 3 areas are similar, they […]

Applied business

About exploration

Sander, please tell us something about yourself? Hi, I am Sander Hoogendoorn, born 52 years ago in the Netherlands. I am a co-parent to my three kids, aged 23, 19 and 14, which teaches me […]