Learning is crucial for us product people. As our products change and eventually mature, we must change the way we manage them. As our jobs change, and we have to grow into them and acquire […]
What is strategy and why it is essential? Strategy is defining what do we want to achieve (i.e. company goals), and how we are going to go forward from today’s perspective (specific actions with allocated […]
Product discovery is the initial phase of product development that allows us to discover what problem we really need to solve and how for our users. Looking through history of Product Management, this area has […]
Even with modern product management, too many companies, especially tech companies, were still struggling to make it to market, to be able to survive on it and then scale it. Eric Ries was one of […]
Product Management, from its early beginnings in the 1930s all through after World War II years, up to the late 1990s, was a slow and lengthy process. Even with the development of the technology industry, […]
In a modern business environment, it’s become very common to discuss brand and marketing management. Since recently, product management can be found in that mix as well. Even though the 3 areas are similar, they […]
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