{"id":2622,"date":"2020-02-25T12:56:58","date_gmt":"2020-02-25T11:56:58","guid":{"rendered":"https:\/\/bcoaching.online\/?p=2622"},"modified":"2020-03-05T13:12:10","modified_gmt":"2020-03-05T12:12:10","slug":"importance-of-a-vision-in-business","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/importance-of-a-vision-in-business\/","title":{"rendered":"Va\u017enost vizije u poslovanju"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Kada biste mogli sve ispo\u010detka, gde biste tada pogre\u0161ili?<\/strong><\/p>\n<p style=\"text-align: justify;\">Vizija u poslovanju, odnosno definisanje onoga \u0161to \u017eelimo da ostvarimo, gde \u017eelimo da stignemo, nesumnjivo predstavlja pravi kompas za svaku kompaniju. Kada pomenemo va\u017enost definisanja vizije u poslovnom kontekstu, neretko se osvrnemo na \u010duveni razgovor Alise i ma\u010dka (\u2019Alisa u zemlju \u010duda\u2019, Luis Kerol), ali mo\u017eda je za svakoga od nas jo\u0161 slikovitije da se prisetimo sebe samih u periodu detinjstva, odnosno mladosti i odluka koje smo tada donosili. Koliko odluka smo u tom periodu donosili imaju\u0107i na umu viziju, ili makar i ma\u0161tanje o tome gde \u017eelimo da budemo u budu\u0107nosti? Koliko \u010desto smo bili iskreni prema sebi i sagledali \u0161ta bi u ovom trenutku zaista trebalo da uradimo, da bismo pove\u0107ali verovatno\u0107u da se na tom, pretpostavi\u0107emo \u2013 lepom mestu, zaista i na\u0111emo jednog dana?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2003 alignleft\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/004-678x509-1.jpg\" alt=\"\" width=\"401\" height=\"301\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Identi\u010dna stvar se de\u0161ava i u kompanijama&#8230;<\/strong><\/p>\n<p style=\"text-align: justify;\">Ono \u0161to se danas \u010desto navodi da zapravo ote\u017eava definisanje vizije kompanije, jeste sve dinami\u010dnije okru\u017eenje u kome se poslovanje de\u0161ava, razli\u010dite brze promene na tr\u017ei\u0161tu, u tehnologijama, me\u0111u zaposlenima, kod potro\u0161a\u010da&#8230; pa otud i sumnja da li je uop\u0161te mogu\u0107e postaviti odr\u017eivu viziju. Da li vizija ima rok trajanja? Da li je dobra vizija fleksibilna i korektibilna ili je stabilna kao ustav SAD? Da li je mogu\u0107e definisati inspirativnu viziju, koja \u0107e biti dovoljno konkretna, a opet takva da odoli svim promenama, koje se budu de\u0161avale? Neko \u0107e re\u0107i da na ovo dosta uti\u010de bran\u0161a u kojoj se posluje, deo sveta u kome se posluje, specifi\u010dnosti koje svaka kompanija ima, trenutak u kome se sve to de\u0161ava i verovatno jo\u0161 mnogo toga. Me\u0111utim, zapitajte se zbog koga se vizija, kao takva postavlja? Zbog ma\u0161ine u proizvodnom pogonu sigurno ne, zbog skupog poslovnog prostora u kome firma radi tako\u0111e, zbog najnovijeg softvera i poslovnog modela, koji ste implementirali \u2013 ni slu\u010dajno. Pi\u0161e se zbog ljudi. Kako onih koji tu viziju treba da slede i vode ka njenom ostvarivanju, tako i zbog onih koji treba da budu konzumenti proizvoda i usluga tog uspe\u0161nog, usmerenog poslovanja.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em><span style=\"font-size: 14pt;\">A \u010dovek je, svidelo se nama to ili ne, u \u010ditavoj toj jedna\u010dini, jo\u0161 uvek ubedljivo najsporije promenljiv \u010dinilac. <\/span><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">Naravno, ako pri\u010damo o zaposlenom, i vrapci na grani znaju koliko su se stvari promenile na relaciji zaposleni \u2013 poslodavac. Ako pri\u010damo o kupcu, naravno da mu je do ju\u010de bio dobar klasi\u010dan usisiva\u010d, sa kablom, kesom, samo da dobro vu\u010de&#8230; a sada bi \u017eeleli be\u017ei\u010dni, koji se sam kre\u0107e i dovoljno je samo uklju\u010diti ga, preko aplikacije, naravno&#8230; Ali u pozadini je identi\u010dna bazi\u010dna potreba \u010doveka da u\u010dini svoj \u017eivot prijatnijim. Iste potrebe, vekovima.<\/p>\n<p style=\"text-align: justify;\">No, pretpostavimo da sve ove dileme i velika pitanja oko toga kako postaviti viziju, kompanija ipak savlada i do\u0111e do vizije koju uspe\u0161no iskomunicira zaposlenima, u koju ljudi veruju i koja zaista poma\u017ee u vo\u0111enju i uspe\u0161nom poslovanju kompanije. Me\u0111utim, \u0161ta kada se desi neka velika promena? \u0160ta sa vizijom kompanije kada se promeni vlasni\u010dka struktura? Lako je ako je poslovanje bilo neuspe\u0161no, ali \u0161ta ako nije tako? \u0160ta sa vizijom kompanije kada se iza\u0111e iz poznatih okvira \u2013 asortimana, tr\u017ei\u0161ta, kanala komunikacije, prodaje, veli\u010dine biznisa&#8230; I da li se dono\u0161enje odluka o ovako velikim promenama radi u skladu sa vizijom kompanije, ili se vizija prilago\u0111ava promenama koje ovakve odluke pokrenu? I ko treba da misli o tome? Vlasnik, menad\u017ement, konsultanti, svi? Mi\u0161ljenja sam da dobro postavljena vizija treba da bude takva da je ovakve promene ne dovedu u pitanje, da mo\u017ee da omogu\u0107i uspe\u0161no poslovanje i motivisane zaposlene, koji \u0107e na promene gledati kao na izazove i prilike. Ako ovo mo\u017ee da isprati, viziju ne\u0107e izmeniti \u2013 ne\u0107e imati potrebu da izmeni, ni novi vlasnik, niti bilo ko, ko sagledava njene domete.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em><span style=\"font-size: 14pt;\">Specifi\u010dna situacija postoji u situacijama merd\u017eovanja i poznato je koliko se \u010desto desi da ovakvi poduhvati ne uspeju i da sudari razli\u010ditih korporativnih kultura, navika i nefleksibilnosti, doslovno onemogu\u0107e bilo kakav pozitivan sinergijski efekat spajanja. <\/span><\/em><\/span><\/p>\n<p style=\"text-align: justify;\">U takvim slu\u010dajevima, ni najbolje postavljena vizija, jednostavno ne\u0107e mo\u0107i da se na pravi na\u010din \u2019spusti\u2019 na zaposlene i da uop\u0161te za\u017eivi. Me\u0111utim, u slu\u010dajevima kada postoji spremnost i kapacitet za sagledavanje \u0161ire slike, rad na preispitivanju, uskla\u0111ivanju, ili pak kreiranju nove vizije budu\u0107e, integrisane kompanije, pravi je izazov i prilika koja se retko pru\u017ea &#8211; postaviti stvari od po\u010detka na pravi na\u010din. Postaviti stvari na na\u010din da san o tome da je 1+1=3 bude zapravo i ostvariv.<\/p>\n<p style=\"text-align: justify;\">Na sve navedeno, ili mo\u017eda \u010dak i uprkos tome, treba biti svestan da skeptika na ovu temu oduvek ima, pogotovo u nerazvijenijim dru\u0161tvenim i privrednim sistemima. Oni \u0107e re\u0107i da su misija i vizija tvorevine koje su do\u0161le sa Zapada, koje obi\u010dno vise uramljene po zidovima hodnika ili u kancelarijama menad\u017ementa, na\u0111u se na sajtovim u delu \u2019o nama\u2019 i to je otprilike sav njihov domet&#8230; \u0160ta obi\u010dnom radniku, koji gleda kako da sastavi mesec od plate do plate zna\u010di to \u0161to je vizija kompanije ovako ili onako definisana? I kakve veze ona uop\u0161te ima sa njegovim poslom? Ho\u0107e li njegova plata biti ve\u0107a, ako zna \u0161ta je vizija kompanije? Ja bih se ususdila da ka\u017eem da je to sasvim realno pretpostaviti.<\/p>\n<p style=\"text-align: justify;\">Naime, mogla bih se slo\u017eiti sa time da definisana vizija, sama po sebi, sve i da je kao takvu zna da u dahu izgovori svaki zaposleni \u2013 najverovatnije ne\u0107e doprineti ni na koji na\u010din. Ali ako svaki zaposleni zna kako se ta ista vizija reflektuje na njegov posao i za\u0161to on obavlja svoje aktivnosti i zadatke na ovaj, a ne na neki drugi na\u010din, to nedvosmisleno daje svrhu i smisao \u010dak i najjednostavnijem poslu i radnik je svakako u takvoj situaciji i motivisaniji i produktivniji. Ako zaposleni zna da i njegov kolega svoje poslove radi na odre\u0111eni na\u010din, u skladu sa tom istom vizijom i da kada im ne\u0161to u poslu \u2019zapne\u2019 to treba da re\u0161e na na\u010din koji \u0107e tako\u0111e biti u skladu sa tom istom vizijom, efekat se samo multiplikuje. Radnik na traci, koji zna da je, na primer, vizija njegove kompanije da inovacijama i unapre\u0111enjima u poslovnim procesima ide napred i da \u0107e svaka inovacija, odnosno njen kreator, biti prepoznat, pohvaljen, nagra\u0111en, autenti\u010dno cenjen u tom sistemu u kome radi, svakako da ne\u0107e provoditi svoj radni vek po principu: 8 sati dnevno u fabrici, radi \u0161ta mu se ka\u017ee i od petka u 16h, do ponedeljka u 8h, posao ide na off. U drugoj, sli\u010dnoj fabrici, koja nema definisanu ili, \u0161to je jo\u0161 va\u017enije, nema adekvatno iskomuniciranu i do svakog zaposlenog \u2019spu\u0161tenu\u2019 viziju, u kojoj zaposleni ne znaju kojim putem kompanija ide i \u0161ta to zna\u010di za njihov posao, isti takav radnik bi vrlo verovatno mogao da funkcioni\u0161e po navedenom principu. Znam za primere majstora, koji su radili na odr\u017eavanjima kompleksnih ma\u0161ina u pogonima, koji su kreirali prave male revolucije u svojim gara\u017eama, subotom posle ru\u010dka i njihovom implemetacijom u svojim kompanijama, podizali iskoritljivost ma\u0161ina, zara\u0111ivali ozbiljne bonuse i sa ponosom govorili o svom poslu i svom poslodavcu. Dakle, postojanje i poznavanje vizije ne donosi samo po sebi ve\u0107u platu.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em><span style=\"font-size: 14pt;\">Poznavanje vizije i rad u skladu sa njom, donosi bolji poslovni rezultat, koji u dobro postavljenom sistemu, donosi i ve\u0107u platu.<\/span> <\/em><\/span><\/p>\n<p style=\"text-align: justify;\">I to je mo\u017eda i su\u0161tina \u010ditave pri\u010de \u2013 vizija je pogled u budu\u0107nost, koji po\u010dinje od danas, kod svakoga od nas. Vizija nije re\u010denica, koja lepo zvu\u010di, a ne govori ni\u0161ta konkretno i sa kojom zaposleni jednostavno ne zna \u0161ta bi. Vizija je destinacija koja nas vodi napred i koja se, kao takva, mo\u017ee i treba spustiti do nivoa svake pozcije i svakog zaposlenog, koji \u0107e razumeti kako ona defini\u0161e njegov posao i kako ba\u0161 tako definisan posao, doprinosi uspehu i napretku kompanije i njega li\u010dno. Vizija je \u0161ira slika, uz pomo\u0107 koje bivamo konstruktivniji, a posledi\u010dno i zadovoljniji.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2004\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/sl3-768x232-1.jpg\" alt=\"\" width=\"1058\" height=\"321\" \/><\/p>\n<p style=\"text-align: justify;\">I za kraj, da ne zaboravimo i drugu vrstu skeptika, koja \u0107e se zapitati &#8211; kako se odvojiti od aktuelnusti, od sadr\u017eaja i tema \u2019od danas do sutra\u2019, analitike, brojki, procenata, targeta, svega onoga \u0161to je pro\u0161lo, pa \u010dak i mese\u010dnih i godi\u0161njih rezultata i zauzeti vizionarski stav prema poslovanju? Kako oti\u0107i toliko daleko i na neki na\u010din i rizikovati, kad nam Excel ionako sve lepo govori iz dana u dan? Kao veliki ljubitelj kola, pogotovo slu\u017ebenih, rekla bih samo:<\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-size: 14pt; color: #000080;\">Uporedite veli\u010dinu \u0161ofer\u0161ajbne i retrovizora, pa razmislite o tome koliko je, shodno toj razlici u veli\u010dini, va\u017ean pogled i \u0161irina pogleda unapred, u odnosu na pogled u ono \u0161to je upravo ostalo iza nas&#8230;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Kada biste mogli sve ispo\u010detka, gde biste tada pogre\u0161ili? Vizija u poslovanju, odnosno definisanje onoga \u0161to \u017eelimo da ostvarimo, gde \u017eelimo da stignemo, nesumnjivo predstavlja pravi kompas za svaku kompaniju. Kada pomenemo va\u017enost definisanja vizije <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/importance-of-a-vision-in-business\/\" title=\"Va\u017enost vizije u poslovanju\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":131,"featured_media":2762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,86,30,29],"tags":[],"class_list":["post-2622","post","type-post","status-publish","format-standard","has-post-thumbnail","category-biznis-znanje","category-people-development-sr","category-q7-izdanje","category-u-fokusu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Va\u017enost vizije u poslovanju - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/importance-of-a-vision-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Va\u017enost vizije u poslovanju - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Kada biste mogli sve ispo\u010detka, gde biste tada pogre\u0161ili? 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