{"id":3065,"date":"2020-04-01T09:51:34","date_gmt":"2020-04-01T08:51:34","guid":{"rendered":"https:\/\/bcoaching.online\/?p=3065"},"modified":"2020-04-21T17:41:03","modified_gmt":"2020-04-21T16:41:03","slug":"dizajnersko-razmisljanje","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/dizajnersko-razmisljanje\/","title":{"rendered":"Dizajnersko razmi\u0161ljanje"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dizajnersko\nrazmi\u0161ljanje (<em>Design Thinking<\/em>)<\/strong> je, jednostavno\ngovore\u0107i, na\u010din razmi\u0161ljanja dizajnera, onih kreativnih ljudi koji su sposobni da\nne\u0161to nematerijalno, ideju nastalu iz potrebe korisnika, \u010doveka, ovaplote u\nne\u0161to fizi\u010dko, opipljivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iako je popularnost\novog koncepta zabele\u017eila veliki rast poslednjih godina (\u0161to je vidljivo na\nGoogle Trends), pa <em>\u201edesign thinking\u201c<\/em> Google pretraga danas (mart 2020.) vra\u0107a\npreko milijardu rezultata, a Amazon vi\u0161e hiljada naslova knjiga, dizajnersko\nrazmi\u0161ljanje nije novina. Od kada postoje originalni, kreativni stvaraoci,\npostoji i neki oblik dizajnerskog procesa koji teoreti\u010dari nastoje da defini\u0161u u\noblastima psihologije, antropologije, sociologije. Novina je \u0161to je dizajnersko\nrazmi\u0161ljanje kao pristup inovativnom re\u0161avanju problema, kao praksa menad\u017ementa,\npostalo dostupno ne-dizajnerima poslednjih 15-20 godina. Dana\u0161nja \u017eiva\ndiskusija i brojni suprotstavljeni stavovi o vrednosti, zna\u010daju, pa i samoj\ndefiniciji koncepta posledica su, delom, me\u0161anja razli\u010ditih perspektiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uspesi kompanija kao\n\u0161to su Apple, IBM, Airbnb, Google, koje su tektonski pomerile tr\u017ei\u0161te (a neke promenile\ni sebe) pripisuju se inovativnosti iza koje stoji ba\u0161 <strong>dizajnersko\nrazmi\u0161ljanje<\/strong> upareno sa preduzetni\u010dkom kulturom. Njihove pri\u010de pokazuju da\nje to ono \u0161to je potrebno za uspeh na dana\u0161njem tr\u017ei\u0161tu. Dizajnersko\nrazmi\u0161ljanje pro\u0161iruje horizonte, kreiraju\u0107i nove oblasti za re\u0161enje problema\nkorisnika koje nisu lako vidljive i brzo ih validiraju\u0107i. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\nnaj\u0161irem smislu, dizajnersko razmi\u0161ljanje je skup na\u010dina razmi\u0161ljanja, principa,\npraksi i alata koji zajedno opona\u0161aju na\u010din rada i pristup re\u0161avanju problema\nkojim se slu\u017ee neki dizajneri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Brown, biv\u0161i CEO dizajnerske ku\u0107e IDEO, koja je zaslu\u017ena za popularizaciju dizajnerskog razmi\u0161ljanja defini\u0161e ovaj pojam kao pristup inovacijama koji u svom sredi\u0161tu ima \u010doveka, i koriste\u0107i alate dizajnera nastoji da pomiri u jednome potrebe tog \u010doveka, mogu\u0107nosti tehnologije i zahteve za poslovnim uspehom. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"622\" height=\"258\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/04\/image-1.png\" alt=\"\" class=\"wp-image-3077\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/04\/image-1.png 622w, https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/04\/image-1-300x124.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kako proces dizajnerskog razmi\u0161ljanja ilustruje <strong>Stanford\nd.school<\/strong> (Hasso Plattner Institute of Design)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dizajnersko\nrazmi\u0161ljanje \u010desto se predstavlja kroz skup nekoliko (tri do sedam) faza ili\nkomponenti. Stanford d.school, jedan od promotera dizajnerskog razmi\u0161ljanja\ndostupnog svima, imenuje ovih pet komponenti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Empatija <\/strong><\/li><li><strong>Definicija<\/strong><\/li><li><strong>Ideacija<\/strong><\/li><li><strong>Prototip<\/strong><\/li><li><strong>Testiranje <\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Proces dizajnerskog\nrazmi\u0161ljanja nije linearan, kroz ove komponente ne te\u010de korak po korak, ve\u0107 se\none mogu paralelizovati i ponavljati, po potrebi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Empatija <\/strong>jeosnova\ndizajnerskog razmisljanja. Problem koji je potrebno re\u0161iti retko je problem\ndizajnera, pa je potrebno razumeti ko je korisnik, korisnikove potrebe i kontekst,\nkako bi se problem mogao re\u0161iti na najbolji mogu\u0107i na\u010din, jer najbolja re\u0161enja\ndolaze iz razumevanja i najboljih uvida u ljudske potrebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ono \u0161to empatija\notkriva o korisniku, neophodno je interpretirati, odnosno kroz <strong>definiciju<\/strong>\nrazmotriti u novom svetlu, kako bi se jasno sagledao i definisao problem iz perspektive\nkorisnika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jasno definisan\nproblem, sagledan u novom svetlu, mo\u017ee se podvrgnuti <strong>ideaciji<\/strong>, odnosno generisanju\nalternativnih, po mogu\u0107nosti radikalno kreativnih, inovativnih re\u0161enja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dizajnersko razmi\u0161ljanje\nzapravo je vi\u0161e od pukog razmi\u0161ljanje, ono je i delanje. Za re\u0161avanje\nkompleksnih, nepoznatih problema ne mogu se koristiti postoje\u0107a znanja, ve\u0107 se\nmora isprobati ne\u0161to novo, napraviti i \u0161to pre proveriti sa korisnicima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravljanje <strong>prototipa<\/strong>,\nodnosno pretvaranje nematerijalne ideje u ne\u0161to opipljivo (ali vrlo brzo, mnogo,\nmnogo br\u017ee od proizvodnje celokupnog re\u0161enja) daje priliku da se ideja isproba,\nodnosno <strong>testira<\/strong> i na taj na\u010din brzo sazna da li vredi ili je kroz novu\niteraciju treba unaprediti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da bi postigli ove ciljeve dizajneri koriste razli\u010dite alate. Pratite nas, u narednim tekstovima razmotri\u0107emo zajedno naj\u010de\u0161\u0107e kori\u0161\u0107ene alate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"985\" height=\"646\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/image-35.png\" alt=\"\" class=\"wp-image-3070\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/image-35.png 985w, https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/image-35-300x197.png 300w, https:\/\/bcoaching.online\/wp-content\/uploads\/2020\/03\/image-35-768x504.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dizajnersko razmi\u0161ljanje (Design Thinking) je, jednostavno govore\u0107i, na\u010din razmi\u0161ljanja dizajnera, onih kreativnih ljudi koji su sposobni da ne\u0161to nematerijalno, ideju nastalu iz potrebe korisnika, \u010doveka, ovaplote u ne\u0161to fizi\u010dko, opipljivo. Iako je popularnost ovog koncepta <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/dizajnersko-razmisljanje\/\" title=\"Dizajnersko razmi\u0161ljanje\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":139,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,28,60],"tags":[],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design-thinking-sr","category-online-izdanje","category-primenjeni-biznis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dizajnersko razmi\u0161ljanje - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/dizajnersko-razmisljanje\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dizajnersko razmi\u0161ljanje - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Dizajnersko razmi\u0161ljanje (Design Thinking) je, jednostavno govore\u0107i, na\u010din razmi\u0161ljanja dizajnera, onih kreativnih ljudi koji su sposobni da ne\u0161to nematerijalno, ideju nastalu iz potrebe korisnika, \u010doveka, ovaplote u ne\u0161to fizi\u010dko, opipljivo. 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