{"id":3352,"date":"2020-05-06T16:44:14","date_gmt":"2020-05-06T15:44:14","guid":{"rendered":"https:\/\/bcoaching.online\/?p=3352"},"modified":"2020-06-01T07:02:44","modified_gmt":"2020-06-01T06:02:44","slug":"merite-uticaj-koristeci-ovih-5-saveta","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/merite-uticaj-koristeci-ovih-5-saveta\/","title":{"rendered":"Merite uticaj koriste\u0107i ovih 5 saveta"},"content":{"rendered":"\n

Autor: Lean Impact<\/strong><\/p>\n\n\n\n

U svom debitantskom delu iz ove serije o izazovima Lean Impact-a, Ann Mei Chang predstavlja merenje uticaja kao jedan od top 10 izazova za dru\u0161tvene inovacije. \u201eKvantifikovati uticaj\u201c, ka\u017ee ona, \u201eje mnogo te\u017ee od prebrojavanja transakcija e-trgovine.\u201c<\/p>\n\n\n\n

I u pravu je.<\/p>\n\n\n\n

Nema sumnje da se pri merenju uticaja javljaju neke komplikacije, ali u isto vreme, da li moramo ovo da predstavljamo kao izvla\u010denje zuba?<\/p>\n\n\n\n

Mo\u017eda je glavni problem sa merenjem uticaja taj \u0161to smo dozvolili sebi da verujemo da razumevanje dru\u0161tvenog u\u010dinka mora biti kompleksna, akademska praksa odvojena od biznis operacija. A ne mora da bude.<\/p>\n\n\n\n

Ta\u010dno je, vrsta podataka koji su nam potrebni za procenu uticaja se razlikuje od uobi\u010dajenih povratnih informacija korisnika: stvari poput prilago\u0111avanja proizvodu na tr\u017ei\u0161tu, lojalnost mu\u0161terija i tokovi prodaje. Kao u bilo kom drugom biznisu, uspe\u0161na dru\u0161tvena preduze\u0107a moraju da prikupe informacije o tome \u0161ta mu\u0161terija \u201e\u017eeli\u201c. Pored toga, trebalo bi da detaljno razmotre ono \u0161to je mu\u0161teriji \u201epotrebno\u201c iz socijalne perspektive, npr. do kojih pozitivnih eksternih posledica bi se moglo do\u0107i i da li vi\u0161e marginalizovanih grupa mo\u017ee da pristupi njihovom proizvodu ili usluzi.<\/p>\n\n\n\n

Dakle, \u0161ta spre\u010dava novo socijalno preduze\u0107e (ili osnovano) od dobijanja i kori\u0161\u0107enja tipa podataka koji nam je potreban kako bismo razumeli uticaj?<\/p>\n\n\n\n

U Lean DataSM smo radili na tome kako se alati za merenje uticaja mogu prilagoditi za dru\u0161tvena preduze\u0107a i uti\u010du na sektore za ulaganje. Ukoliko zapo\u010dinjete sa novom idejom, projektom ili biznisom kako biste stvorili dru\u0161tvenu promenu, i \u017eelite da zapo\u010dnete merenje od malih odstupanja, evo nekih prakti\u010dnih razmatranja.<\/p>\n\n\n\n

1.Po\u010dnite od slu\u0161anja, ne od metrika.<\/strong><\/p>\n\n\n\n

Kada je u pitanju merenje uticaja, ljudi \u010desto imaju tendenciju da odmah po\u010dnu sa definisanjem gomile metrika za performanse. Jedan od razloga za\u0161to nas ovo povu\u010de je to \u0161to smo nau\u010deni da ovako postupamo kada su u pitanju finansijski i operativni performansi. Ali kod uticaja je druga pri\u010da. Treba da na po\u010detku svog poduhvata merenja zauzmete kvalitativni pristup, postavljaju\u0107i otvorena pitanja o iskustvu ljudi.<\/p>\n\n\n\n

Primer iz prakse: <\/strong>Pitanje koje volimo da postavimo mu\u0161terijama na po\u010detku bilo kog anga\u017eovanja je \u201eDa li je ovaj proizvod\/usluga promenio va\u0161 \u017eivot?\u201c sa 5 mogu\u0107ih odgovora od \u201e\u017eivot mi je sada mnogo gori\u201c do \u201emnogo se popravio\u201c. Nakon ovoga postavimo jedno otvoreno pitanje interesuju\u0107i se kako i za\u0161to mu\u0161terija to misli. Tako jednostavno, a ipak tako mo\u0107no. Iz ovog pitanja mo\u017eete po\u010deti da imate uvid u to da li je uticaj koji mislite da ostvarujete zapravo ono \u0161to mu\u0161terije do\u017eivljavaju. Organizacija Keystone accountability je sastavila listu dobrih pitanja koja imaju alternativni stil povratne informacije o uticaju.<\/p>\n\n\n\n

2. Teorija o promeni vam je u isto vreme i prijatelj i neprijatelj.<\/strong><\/p>\n\n\n\n

Teorije o promeni su sve sna\u017ene, \u010dini se da svi imaju lep dijagram toka koji opisuje krajnji uticaj koji \u0107e izvr\u0161iti na osnovu ulaznih podataka koje koriste. Ako se slabo koriste (\u0161to je uglavnom i slu\u010daj), daju nam la\u017eni komfor koji teorija dr\u017ei bez potrebe za stvarnim testiranjem.<\/p>\n\n\n\n

Primer u praksi: <\/strong>U svojim ranim danima, umesto da zapo\u010dnete sa teorijom potpunog razmaha, zapo\u010dnite sa nizom jednostavnih, testiranih hipoteza. Na primer, ako koristim prodajni kanal X, moj prodor u marginalizovanu grupu Y \u0107e biti ve\u0107i od prodajnog kanala Y. A kada ste spremni za teoriju, umesto da tro\u0161ite vekove na sopstveni obrazac, za\u0161to ne biste pozajmili ve\u0107 spremnu DIY kutijicu sa sredstvima? Tamo se nalazi jo\u0161 gomila korisnih stvari.<\/p>\n\n\n\n

\"This<\/figure>\n\n\n\n

3.Neka vam merenje uticaja ostane blago i povoljno.<\/strong><\/p>\n\n\n\n

Mo\u017eda je najva\u017enije od svega da se osmisle brze i kratke ankete. Kada je u pitanju istra\u017eivanje, \u010desto postoji isku\u0161enje da se doda jo\u0161 samo jedno pitanje, a merenje uticaja nije izuzetak. Odolite mu.<\/p>\n\n\n\n

Primer u praksi: <\/strong>Indeks verovatno\u0107e siroma\u0161tva odli\u010dan je primer brzog, kratkog upitnika koji je osmi\u0161ljen tako da bude blag za ispitanika, ali je u stanju da razre\u0161i jedno od najslo\u017eenijih pitanja u razvoju: siroma\u0161ni prihodi. Koristimo ga stalno.<\/p>\n\n\n\n

4.Brinite se o pristrasnosti, ali odmorite se od statisti\u010dke va\u017enosti.<\/strong><\/p>\n\n\n\n

Kada prvi put prikupljate podatke, trebalo bi da najvi\u0161e brinete o pristrasnosti. \u010cesti razlozi za pristrasnost su osmi\u0161ljavanje vode\u0107ih pitanja ili nenamerno ispitivanje nereprezentativnog uzorka. Ali ne pi\u0161ete doktorat, tako da ne morate previ\u0161e da brinete o postizanju 95% statisti\u010dke va\u017enosti. Uglavnom je bolje imati nekakve podatke nego nemati nikakve podatke.<\/p>\n\n\n\n

Primer u praksi: <\/strong>Generalno, sve dok u grupi na kojoj vr\u0161ite istra\u017eivanje ne postoji neka sistematska pristrasnost koja ih razlikuje od prose\u010dnog kupca (tj. svi su oni va\u0161i najnoviji kupci), verovatno \u0107e vam trebati uzorak od samo 200-300 anketa kako biste dobili robusne podatke. Na\u017ealost, ne mo\u017eemo ba\u0161 ta\u010dno da vam preporu\u010dimo \u0161ta da radite a \u0161ta ne kada je u pitanju izbegavanje vode\u0107ih pitanja u ovom blogu, a uglavnom je ono \u0161to je potrebno za to ba\u0161 iskustvo. Ali ovo je koristan mali blog sa dobrim savetima kako da zapo\u010dnete.<\/p>\n\n\n\n

5.Nemojte da se upetljate u kompleksnoj metodologiji, ali ograni\u010dite svoje tvrdnje o uticaju na razumljivu koli\u010dinu.<\/strong><\/p>\n\n\n\n

Merenje uticaja \u010desto deluje zastra\u0161uju\u0107e. Ljudi se razbacuju velikim re\u010dima kao \u0161to su uzro\u010dnost, pripisivanje i dodatnost. Ne morate u potpunosti da razumete ove termine pre nego \u0161to po\u010dnete da preispitujete da li ne\u0161to dobro radite. Uzmimo za primer uzro\u010dnost. Tehni\u010dki, uzro\u010dnost mo\u017ee da se razume na 4 na\u010dina od niske do visoke sigurnosti (u zavisnosti od toga da li ste postigli \u017eeljenu promenu): pretpostavka, logika, statisti\u010dke metode i kontrolisani eksperimenti.  Ako ste pa\u017eljivi sa onim \u0161to tvrdite, mo\u017eete da po\u010dnete da merite uticaj koji nije prisutan u formalnoj kontrolnoj grupi.<\/p>\n\n\n\n

Primer u praksi: <\/strong>Pretpostavimo da prodajete solarni fenjer i \u017eeljni ste da saznate kakav uticaj ostvarujete. Ako nema velike promene u ceni goriva, prelazak sa \u0161tetnog kerozina nakon kupovine va\u0161eg proizvoda mo\u017ee se logi\u010dno shvatiti kao pokazatelj uzro\u010dnog uticaja bez potrebe za uklju\u010divanjem neke dodatne metodologije. Ali ako, pak, \u017eelite da ka\u017eete ne\u0161to o obrazovnom performansu, jer mislite da \u0107e mo\u017eda va\u0161i klijenti poja\u010dati u\u010denje tokom no\u0107i, mora\u0107ete mnogo vi\u0161e da uklju\u010dite istra\u017eivanje. Ako \u017eelite da se osvrnete na sve ovo \u2013 verujte nam, vredi \u2013 pogledajte na\u0161u seriju \u010dlanaka o uticaju energije.<\/p>\n\n\n\n

Ovih 5 saveta bi trebalo da vam pru\u017ee neku dozu samopouzdanja, bez potrebe za doktoratom, da po\u010dnete da pitate ljude \u0161ta misle o va\u0161em poslu i, ako vam se posre\u0107i, mo\u017eda \u0107ete na osnovu tih povratnih informacija mo\u0107i da uti\u010dete pozitivno na njihov \u017eivot. Bilo ko je radoznao i \u017eeli da pita mo\u017ee da obavi neku vrstu agilnog merenja uticaja. U na\u0161em radu, kroz vreme smo uo\u010dili da su organizacije koje postavljaju otvorena pitanja o uticaju, i hrabre su da \u010duju i pozitivne povratne informacije i kritike, su one koje su najuspe\u0161nije u daljem stvaranju. \u0160to je, na kraju krajeva, ono zbog \u010dega smo svi ovde.<\/p>\n\n\n\n

Hvala Tomu Adamsu na doprinosu ovom \u010dlanku. On je glavni direktor za uticaj kompanije Acumen i ko-voditelj njegovog Lean Data pristupa.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Autor: Lean Impact U svom debitantskom delu iz ove serije o izazovima Lean Impact-a, Ann Mei Chang predstavlja merenje uticaja kao jedan od top 10 izazova za dru\u0161tvene inovacije. \u201eKvantifikovati uticaj\u201c, ka\u017ee ona, \u201eje mnogo […]<\/a><\/p>\n<\/div>","protected":false},"author":135,"featured_media":3347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,28,60],"tags":[],"class_list":["post-3352","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lean-startup-sr","category-online-izdanje","category-primenjeni-biznis"],"yoast_head":"\nMerite uticaj koriste\u0107i ovih 5 saveta - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/merite-uticaj-koristeci-ovih-5-saveta\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merite uticaj koriste\u0107i ovih 5 saveta - 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