{"id":3769,"date":"2020-08-27T10:34:37","date_gmt":"2020-08-27T09:34:37","guid":{"rendered":"https:\/\/bcoaching.online\/?p=3769"},"modified":"2020-09-15T22:56:05","modified_gmt":"2020-09-15T21:56:05","slug":"evo-kako-je-5-kompanija-osnovalo-izuzetno-inovativne-kulture","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/evo-kako-je-5-kompanija-osnovalo-izuzetno-inovativne-kulture\/","title":{"rendered":"Evo kako je 5 kompanija osnovalo izuzetno inovativne kulture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Autor Lean Startup Co Obrazovni program<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neka preduze\u0107a \u010dine da inovacija deluje jednostavno. Dok se ve\u0107ina nas mu\u010di da osmisli dobru ideju, neki brendovi (znate ko ste, Apple, i da, ljubomorni smo na vas) izgledaju kao da imaju sve na jednom mestu \u2013 stalne tokove novih proizvoda, nikad vi\u0111ene koncepte brendiranja i ozbiljno kreativnu magiju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neispri\u010dana pri\u010da koja stoji iza dana\u0161njih najinovativnijih brendova je, me\u0111utim, ono \u0161to se de\u0161ava iza kulisa. Iako ima bezbroj pri\u010da o uspehu, ono \u0161to ve\u0107ina ljudi ne vidi je koliko poku\u0161aja, gre\u0161aka i u\u010denja stoji iza uspostavljanja radnih tokova, osna\u017eivanja zaposlenih i postavljanje prioriteta me\u0111u inicijativama. Bez obzira na to da li ste deo ve\u0107 osnovane kompanije ili startupa za dve osobe, zadatak dono\u0161enja novih ideja na tr\u017ei\u0161te je te\u017eak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uspeh u izgradnji inovativne kulture svodi se na jednu jednostavnu i potpuno \u201eneseksi\u201c (bar za ve\u0107inu nas) re\u010d: proces. Slede\u0107i video snimci \u0107e vam pokazati kako taj proces izgleda za 5 vrlo razli\u010ditih kompanija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1 \u2013 Kako je Adobe uspeo da finansira 1000 eksperimenata<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR: <\/strong>Inovacija zahteva jednake uslove za uspeh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SA 20-godi\u0161njom karijerom kao serijski inovator, preduzetnik i osniva\u010d, Mark Rendal je predstavio preko desetak proizvoda koji su zajedno prodati u vi\u0161e od milion primeraka i stvorili vi\u0161e od 100 miliona dolara. Kao izumitelj, ima 10 ameri\u010dkih patenata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kao VP kreativnosti u kompaniji Adobe, Rendal je preuzeo izazov stvaranja kulture koja podr\u017eava eksperimentisanje. U ovom razgovoru \u0107ete \u010duti kako softverski gigant finansira svaku ideju za proizvod nominovanu od jednog zaposlenog &#8211; bez postavljanja pitanja.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mark Randall, How We Funded 1,000 Experiments, LSC14\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aiOuDYUYv3s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2 \u2013 Kako Etsy izaziva konstantne promene na skali<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR: <\/strong>Preduzimanjem manjih koraka, organizacije mogu minimizirati rizike vezane za uvo\u0111enje promena i omogu\u0107iti pojavljivanje inovativnih mogu\u0107nosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inovacija je proces kontinuiranog u\u010denja i usavr\u0161avanja. Kako saznajemo vi\u0161e o na\u0161im kupcima, ciljanim tr\u017ei\u0161tima, pa \u010dak i o sopstvenim mogu\u0107nostima, postajemo opremljeni da nudimo re\u0161enja &#8211; i da pobolj\u0161amo ona koja smo ve\u0107 izneli na tr\u017ei\u0161te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom razgovoru, Etsyjev senior in\u017eenjerski menad\u017eer, D\u017eon Gula obja\u0161njava kako male, \u010deste i neprekidne promene na sajtu za proizvodnju omogu\u0107avaju Etsyju da brzo ponavlja i brzo eksperimenti\u0161e sa novim funkcijama. Nau\u010di\u0107ete kako da minimizirate rizik uvo\u0111enjem novih ideja prave\u0107i manje korake napred.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"John Goulah, The Human Side of Continuous Deployment, The Lean Startup Conference 2013 - 12\/10\/13\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0QlhnnhYKR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 \u2013 Kako je jedan osniva\u010d osnovao kulturu koja prevazilazi savr\u0161enstvo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR: <\/strong>Ako \u017eelimo da se na\u0161i timovi ose\u0107aju osna\u017eenim, moramo se fokusirati na ono \u0161to radimo isto koliko i na ono \u0161to ka\u017eemo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iako osniva\u010di imaju toleranciju prema neuspehu, sa ve\u0107inom zaposlenih to nije slu\u010daj. Pomisao na stavljanje \u201esavr\u0161enih rezultata\u201c u opasnost zbog \u201eposlovnog eksperimenta\u201c mo\u017ee izgledati zastra\u0161uju\u0107e. Zato Sepo Helava, suosniva\u010d i kreativni direktor u startupu Vonderspark, preduzima pa\u017eljive korake kako bi bio siguran da se njegovi timovi ose\u0107aju osna\u017eenim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom razgovoru Helava deli neke lekcije koje je nau\u010dio o stvaranju kulture koja slavi, ubla\u017eava i uspeva uprkos riziku.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Seppo Helava, Build a Culture that Outsmarts Perfectionism, LSC14\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HqR5xKOc_0I?start=1&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4 \u2013 Kako Intercom pokre\u0107e svoju strategiju proizvoda<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR: <\/strong>Poenta inovacije nije sama ideja \u2013 poenta je u tome kako se ideja pretvara u proizvod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U organizacijama bilo koje veli\u010dine, jedan od najve\u0107ih izazova za inoviranje je jednostavno zapo\u010dinjanje. \u010cak i kada dobro razumemo svoje kupce i koje potrebe nisu zadovoljene, mo\u017ee biti te\u0161ko da na\u0161e ideje postavimo na papir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U ovom razgovoru, suosniva\u010d Intercoma Des Trainor obja\u0161njava kako organizacije mogu da defini\u0161u kohezivne strategije proizvoda i sprovedu svoje ideje u delo.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Des Traynor, Jump-starting Product Strategy in a Startup, The Lean Startup Conference 2013\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UsDRKXSuhro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5 \u2013 Kako Comcast vodi svoj centar za inovaciju<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR: <\/strong>Birokratija nas prisiljava da budemo vi\u0161e strate\u0161ki, empati\u010dni i laserski fokusirani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u010dvr\u0161\u0107ene kompanije \u010desto imaju timove za inovacije posve\u0107ene razvoju novih proizvoda i novih tr\u017ei\u0161ta. Ali \u010dak i oni mogu biti napadnuti onim \u0161to Preston Smalei iz Comcast-a naziva &#8222;antitela&#8220; velikih kompanija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birokratija se mo\u017ee \u010diniti kao na\u0161 protivnik, ali zapravo mo\u017ee postati na\u0161e najbolje sredstvo. Za\u0161to? Zato \u0161to nas prisiljava da pove\u017eemo ta\u010dke izme\u0111u ustaljenih procesa i novih mogu\u0107nosti. Hodaju\u0107i linijom koja deli ova dva sveta, kroz inovacije, pribli\u017eavamo nove inicijative na\u0161im preduze\u0107ima.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Preston Smalley, Running a Successful Innovation Center at a Fortune 50 Company\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rjjqNbQ_VaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finalni utisci<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preduzetni\u0161tvo i intrapreduzetni\u0161tvo su, po definiciji, rizi\u010dan posao. Ako se trudite da svoj tim u\u010dinite inovativnijim, zapamtite da niste sami. Svi smo zajedno u ovome, i kroz proces koji omogu\u0107ava u\u010denje, bi\u0107emo nadahnuti za rast.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Autor Lean Startup Co Obrazovni program Neka preduze\u0107a \u010dine da inovacija deluje jednostavno. Dok se ve\u0107ina nas mu\u010di da osmisli dobru ideju, neki brendovi (znate ko ste, Apple, i da, ljubomorni smo na vas) izgledaju <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/evo-kako-je-5-kompanija-osnovalo-izuzetno-inovativne-kulture\/\" title=\"Evo kako je 5 kompanija osnovalo izuzetno inovativne kulture\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":135,"featured_media":3761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,28,60],"tags":[],"class_list":["post-3769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lean-startup-sr","category-online-izdanje","category-primenjeni-biznis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evo kako je 5 kompanija osnovalo izuzetno inovativne kulture - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/evo-kako-je-5-kompanija-osnovalo-izuzetno-inovativne-kulture\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evo kako je 5 kompanija osnovalo izuzetno inovativne kulture - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Autor Lean Startup Co Obrazovni program Neka preduze\u0107a \u010dine da inovacija deluje jednostavno. 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