{"id":4013,"date":"2020-10-08T08:52:51","date_gmt":"2020-10-08T07:52:51","guid":{"rendered":"https:\/\/bcoaching.online\/?p=4013"},"modified":"2020-11-04T20:17:16","modified_gmt":"2020-11-04T19:17:16","slug":"prototip-alat-dizajnerskog-razmisljanja","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/prototip-alat-dizajnerskog-razmisljanja\/","title":{"rendered":"Prototip \u2013 alat dizajnerskog razmi\u0161ljanja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bcoaching.online\/sr\/dizajnersko-razmisljanje\/\"><strong>Dizajnersko razmi\u0161ljanje<\/strong><\/a> poma\u017ee u re\u0161avanju kompleksnih problema kroz nelinearni postupak koji u osnovi tra\u017ei razumevanje korisnika, odnosno empatiju, kako bi se dovele u pitanje pretpostavke, redefinisao problem i zatim generisalo inovativno re\u0161enje koje se validira sa korisnicima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dizajnersko razmi\u0161ljanje zapravo je vi\u0161e od pukog razmi\u0161ljanje, ono je i delanje. Za re\u0161avanje kompleksnih, nepoznatih problema ne mogu se koristiti postoje\u0107a znanja, ve\u0107 se mora isprobati ne\u0161to novo, napraviti ne\u0161to novo i \u0161to pre proveriti sa korisnicima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravljanje <strong>prototipa<\/strong>, odnosno pretvaranje nematerijalne ideje u ne\u0161to opipljivo (ali vrlo brzo, mnogo, mnogo br\u017ee od proizvodnje celokupnog re\u0161enja) daje priliku da se ideja isproba, odnosno testira i na taj na\u010din brzo sazna da li vredi ili je kroz novu iteraciju treba unaprediti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prototip mo\u017ee biti bilo \u0161ta opipljivo ili vidljivo \u0161to tim mo\u017ee demonstrirati, iskusiti i obezbediti komentar korisnika. To mo\u017ee biti zid izlepljen post-it papiri\u0107ima koji opisuju kori\u0161\u0107enje proizvoda ili usluge, mo\u017ee biti ske\u010d koji se izvodi da do\u010dara iskustvo kori\u0161\u0107enja proizvoda ili usluge, mo\u017ee biti manje ili vi\u0161e verodostojan model budu\u0107eg proizvoda, mo\u017eda \u010dak i interaktivni model, a mo\u017ee biti i storibord (eng. <em>storyboard<\/em>, alat pozajmljen iz filmske umetnosti i advertajzinga koji vizuelno, kroz strip ili fotografije, do\u010darava glavne faze pri\u010de koja se \u017eeli ispri\u010dati filmom ili reklamom, vrsta knjige snimanja).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovni cilj prototipa je da obezbedi validaciju ideje re\u0161enja i to \u0161to je pre mogu\u0107e. Zato je va\u017eno da se ne potro\u0161i previ\u0161e vremena na prototip, naro\u010dito na po\u010detku projekta. Jeftina re\u0161enja omogu\u0107avaju da se vi\u0161e puta proba, ne\u0161to nau\u010di i ide dalje. Nepisano pravilo ka\u017ee da ako vas nije ba\u0161 ni malo sramota na\u010dina na koji je prototip \u201esklepan\u201c, potro\u0161ili ste previ\u0161e vremena!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osim testiranja u cilju pobolj\u0161anja re\u0161enja, dobar prototip mo\u017ee i da:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>doprinese empatiji, odnosno boljem razumevanju korisnika, njegovih potreba i na\u010dina zadovoljenja potreba;<\/li><li>otvori prostor novim idejama za re\u0161enje;<\/li><li>otvori druga\u010dije perspektive u razgovoru sa korisnikom, posebno ako se u kreiranje prototipa uklju\u010di i sam korisnik;<\/li><li>unapredi komunikaciju u okviru tima, smanji rizik od nerazumevanja i unapredi ideaciju.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prototip se pravi sa jasnom idejom \u0161ta se \u017eeli proveriti, i testiranje se koncentri\u0161e na taj cilj. Naravno, testiranje uvek pru\u017ea mogu\u0107nost da se sazna i ne\u0161to vi\u0161e o korisnicima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prilikom <strong>testiranja<\/strong> prototipa sa korisnikom, prototip se mora smestiti u odgovaraju\u0107i kontekst ili scenario, kako bi korisnik mogao da se uklopi. Me\u0111utim previ\u0161e obja\u0161njenja tako\u0111e nije dobro, jer korisnik mora da do\u017eivi prototip na svoj na\u010din.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sli\u010dno komponenti empatije, prilikom testiranja, va\u017eno je aktivno posmatrati korisnika, komunicirati sa korisnikom kako bi se bolje razumelo njegovo iskustvo i kona\u010dni zabele\u017eiti informacije dobijene prilikom testiranja, neophodne za kasnije razmatranje.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dizajnersko razmi\u0161ljanje poma\u017ee u re\u0161avanju kompleksnih problema kroz nelinearni postupak koji u osnovi tra\u017ei razumevanje korisnika, odnosno empatiju, kako bi se dovele u pitanje pretpostavke, redefinisao problem i zatim generisalo inovativno re\u0161enje koje se validira <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/prototip-alat-dizajnerskog-razmisljanja\/\" title=\"Prototip \u2013 alat dizajnerskog razmi\u0161ljanja\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":139,"featured_media":4011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,28,60],"tags":[],"class_list":["post-4013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design-thinking-sr","category-online-izdanje","category-primenjeni-biznis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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