{"id":492,"date":"2019-02-25T07:58:14","date_gmt":"2019-02-25T06:58:14","guid":{"rendered":"http:\/\/bcoaching.online\/srpski\/?p=492"},"modified":"2020-03-05T18:16:21","modified_gmt":"2020-03-05T17:16:21","slug":"kouc-u-berlinu","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/kouc-u-berlinu\/","title":{"rendered":"Kou\u010d u Berlinu"},"content":{"rendered":"

Kou\u010d u Berlinu, na Lean Startup konferenciji? Lean Startup je jedna od najve\u0107ih IT konferencija na svetu. Mnogo IT stru\u010dnjaka, preduzetnika, osniva\u010da startup-a… i kou\u010d. Na po\u010detku, bilo je \u010dudno i meni samom. Me\u0111utim, shvatio sam da ukoliko \u017eelim da budem inovativan kou\u010d, moram da promenim na\u010din rada i poku\u0161am da budem inovativan. Ne znam gde bih prona\u0161ao bolje mesto za inovaciju od okupljanja na Lean Startup-u<\/a>. Tako je po\u010dela ova pri\u010da.<\/p>\n

\"\"Ali hajde da po\u010dnemo sa ne\u010dim o Berlinu. Za\u0161to je Berlin idealno mesto za inovaciju? Za\u0161to Lean Startup u Berlinu? Berlin je divan grad, a ima i \u201eprivilegiju\u201c da se nalazi na granici izme\u0111u dva politi\u010dka sveta, isto\u010dnog i zapadnog. Politi\u010dke razlike sa sobom vuku i razliike u biznisu, a mi \u0107emo se fokusirati isklju\u010divo na biznis. Berlin je tako\u0111e grad koji pru\u017ea mogu\u0107nosti na gotovo svakom koraku, zbog \u010dega morate voditi inovativni biznis kako biste uspeli. Berlin je 90i-tih godina smatran \u201egradom oslobo\u0111enja\u201c, a taj duh se i dan danas mo\u017ee osetiti u vazduhu.
\n\"\"Lean Startup konferencija je trajala dva dana, a njeni delovi su bili \u201enekonferencijski\u201c i \u201ekonferencijski\u201c.
\n\u201eNekonferencijski\u201c deo je odr\u017ean u ESMT u Berlinu. Organizatori su poku\u0161ali da urade ne\u0161to inovativno i u\u010dine ovu konferenciju druga\u010dijom od prethodne. Pozivali su sve u\u010desnike da izraze svoje ideje i stvore sopstvene radionice. Rezultat ovoga je bilo preko 30 zanimljivih ideja. Prvo, svaki u\u010desnik je imao minut da objasni svoju ideju. Nakon toga, u\u010desnici su glasali za najbolje ideje i birali dve radionice u kojima bi voleli da u\u010destvuju. Mnogo zanimljivih tema se pojavilo na veoma zauzetom dnevnom redu tog dana. Ovde su dominirale tri klju\u010dne re\u010di: inovacija, ljudi i u\u010denje. Dve radionice su otkrile izuzetno zanimljive pristupe inovaciji i u\u010denju.
\nPrva, \u201e\u0160ta nije u redu sa korporativnom inovacijom?\u201c, je izazvala veoma \u017eivu diskusiju. Mnogi u\u010desnici, koji rade u korporacijama su poku\u0161ali da objasne sopstveno iskustvo uvo\u0111enja inovacije u njihove kompanije. U\u010desnici su rado delili neuspehe i u\u010denja iz njih.<\/p>\n

\"\"Na radionici je bilo uo\u010dljivo nekoliko elemenata koji su va\u017eni za uspe\u0161no uvo\u0111enje inovacije u kompaniji i, \u0161to je jo\u0161 va\u017enije, me\u0111u zaposlenima. Evo nekih od glavnih zaklju\u010daka:
\n– Kompanija i ljudi koji u njoj rade nemaju iste ciljeve;
\n– \u010cesto nisu dovoljno razvijene ve\u0161tine koje su neophodne da bi se uvela inovacija;
\n– Na mestu koje podr\u017eava inovaciju mora biti razvijena kultura koja \u0107e je prihvatiti
\nU\u010desnici radionice su tako\u0111e napravili listu aktivnosti koje podr\u017eavaju inovaciju:
\n– Laboratorija za inovacije
\n– Korporativni inkubator
\n– Korporativni akcelerator
\n– Otvorena inovacija
\n– Projekti sa puno informacija
\n– Korporativni kapital koji se ula\u017ee u inovaciju
\nUnutra\u0161nji faktori su neophodne promene u kulturi, nova u\u010denja, zapo\u0161ljavanje novih ljudi sa novim ve\u0161tinama. Tako\u0111e, korporacija treba da zapo\u010dne uvo\u0111enje inovacije kada ima dovoljno novca ili veoma dobre podsticaje za to.
\nSpolja\u0161nji faktori u kompaniji mogu biti disruptivna inovacija, novi biznis modeli, druga\u010diji fokus mu\u0161terija.<\/p>\n

\"\"Druga radionica, \u201eKako nau\u010diti ljude da koriste lean\u201c, je bila vezana za ljude, kako ih podu\u010davati, trenirati i obavljati kou\u010ding sa njima. To je bila jako korisna radionica budu\u0107i da je do\u0161lo dosta ljudi sa puno iskustva u toj oblasti.
\n– Koju metodologiju bi trebalo koristiti da se do\u0111e do najboljih rezultata implementacije?
\n– Kako uskladiti procese sa novim u\u010denjima kako bi se usvojila nova kultura?
\n– Koje savete bi kou\u010devi mogli da iskoriste kako bi postigli najbolje mogu\u0107e rezultate?<\/p>\n

Klju\u010dni izvori iz metodologije i procesnog dela su bili:
\n1) Nemojte da \u017eurite sa pripremanjem ljudi na proces inovacije.<\/strong> Ne samo MVP (minimalno odr\u017eiv proizvod) ve\u0107 i MVK (minimalno odr\u017eivo znanje) je neophodno da se zapo\u010dne proces inovacije. Po\u010dnite sa promenom korporativne kulture, pripremite teren za aktivnosti koje slede.
\n2) U\u010denje u pravom trenutku,<\/strong> kako bi se obezbedili najbolji mogu\u0107i rezultati za menjanje korporativne kulture, korak po korak, ali dovoljno brzo da bi se videli rezultati. Svi prisutni su se slo\u017eili da je uvo\u0111enje inovacije u kompaniju dug proces, koji traje najmanje 2 do 3 godine. Jedan od u\u010desnika je \u010dak izjavio da bi to mogla biti beskrajna pri\u010da.
\n3) Primenjujte ono \u0161to propovedate.<\/strong> Poslednjih par minuta radionice, kada je moderator pitao u\u010desnike da li primenjuju lean metode ili kou\u010dinga u svakodnevnom \u017eivotu, mali broj u\u010desnika je podigao ruku. Primenjujte ono \u0161to propovedate, vrednujte svoje u\u010denje i budite spremni na neuspeh. Budite voljni da vam se ka\u017ee da vam je beba ru\u017ena. Ako \u017eelite da budete lean kou\u010d ili trener, morate da budete verodostojni, da znate kako je te\u0161ko kada probate da ovo primenite na sebi.
\nNeka va\u0161 po\u010detak bude mali. Tim po tim, grupa po grupa. Na ovaj na\u010din se pripremate za male neuspehe, a tako\u0111e i za brzo u\u010denje i kre\u0107ete se ka slede\u0107em, hrabrijem koraku.<\/p>\n

\"\"Drugi dan, \u201ekonferencijski\u201c deo okupljanja. Doga\u0111aj je otvorio Thijs Sprangers, direktor i osniva\u010d Lean Startup konferencije EMEA i Live on Demand. Po\u017eeleo je toplu dobrodo\u0161licu svakom \u010dlanu ovog okupljanja. Lean Startup je odr\u017eao 40 meetup-a 2019.godine, u 27 zemalja, a poha\u0111alo ih je 5000 inovatora. Teme ovog okupljanja su bile: kultura preduzetni\u0161tva, usmeravanje prema klijentima, ra\u010dunovodstvo inovacija, menad\u017ement portfolia, osnove lean startup-a, eksperimentisanje i validacija, Pivotiranje, neuspeh i u\u010denje, agilnost, menad\u017ement proizvoda, razmi\u0161ljanje dizajna, moderna kompanija. \u0160to se ti\u010de u\u010desnika, 40% njih je bilo veoma iskusno (vi\u0161e od 5 godina iskustva), 40% je imalo srednje iskustvo (2 do 5 godina), a 20% manje od 2 godine. Kada je u pitanju nacionalnost, 50% je bilo iz Nema\u010dke, a ostatak je do\u0161ao iz 35 razli\u010ditih zemalja.
\nDrugi govornik je bio Christoph Raethke iz Berlina. Objasnio je za\u0161to je Berlin tako pogodan za organizovanje nekog ovakvog doga\u0111aja. Stapanje istoka i zapada, dve razli\u010dite kulture i na\u010dina \u017eivota, je ono \u0161to Berlin \u010dini idealnim gradom za inovaciju.<\/p>\n

\"\"Veoma zanimljiv govor je odr\u017eao i Tendayi Viki, autor korporativnog startup-a, na temu \u201e Inovacija vo\u0111stva \u2013 pravo pitanje, pravo vreme\u201c. Glavni cilj inovacije jeste da pretvori kreativne ideje u profitabilne poslovne modele. Najve\u0107i izazov, pogotovo kada su u pitanju velike kompanije, je kako uvesti novine, a ipak odr\u017eati osnovu biznisa zdravom. Tako\u0111e, nije jednostavno upravljati inovacijom koriste\u0107i ista sredstva koje kompanije koriste pri vo\u0111enju svojih osnovnih poslova. Postavljanje pravih pitanja u pravo vreme mo\u017ee biti presudno.<\/p>\n

\"\"Nakon panela pod nazivom \u201eKultura preduzetni\u0161tva\u201c, Alexander Osterwalder, izvr\u0161ni direktor Strategyzer AG-a, izazvao je veliko interesovanje. Tema \u201epobe\u0111ivanje uz pomo\u0107 biznis modela i biznis portfolia\u201c je objasnila njegov najnoviji rad na mehanici biznis modela. Mnogo primera velikih, uspe\u0161nih kompanija objasnilo je kako su one uspele ili propale. Klju\u010dna poruka je bila \u2013 nemojte da se fokusirate na proizvod, fokusirajte se na biznis model.
\nJo\u0161 jedan odli\u010dan panel, \u201eOtkrivanje velikih izazova i pobeda velikih preduze\u0107a\u201c, odr\u017ean je na glavnoj bini Berlind Island. Za to vreme, odr\u017eano je dosta radionica oko \u201eAlte Munze\u201c.
\nOdli\u010dan govor, \u201eRazvoj hakovanja\u201c, odr\u017eao je i Regan Kirk. Bila je to kratka, ali puna informacija i odli\u010dna sesija koja je obuhvatala proces, na\u010din razmi\u0161ljanja i sredstva koja su od pomo\u0107i na putovanju kao organizaciji koja je okrenutija mu\u0161terijama, eksperimentima i koja upravlja podacima. Za 7 minuta je stvorio logo kompanije, njen moto, marketin\u0161ki miks, odredi\u0161te, pozicionu izjavu pa \u010dak i mogu\u0107nost \u010detovanja. Klju\u010dna poruka \u2013 mo\u017eete da uradite sve za kratko vreme, koriste\u0107i prava sredstva.
\nNakon panela \u201e pobeda nad nesigurno\u0161\u0107u u razvoju proizvoda\u201c, odr\u017eano je nekoliko govora na veoma zanimljiv na\u010din, u trajanju od 5 minuta. Mnogo ideja i podeljenih iskustava je ono \u0161to je podstaklo kreativnost u hali.
\nNa samom kraju ovog okupljanja, \u010dlanovi su imali priliku da se uklju\u010de u razgovor u\u017eivo sa Ericom Riesom, suosniva\u010dem i autorom Lean Startup Co. Za 30 minuta, Eric je iz San Franciska objasnio osnovnu filozofiju Lean Startup-a i naj\u010de\u0161\u0107e izazove sa kojima se suo\u010davaju ljudi koji vode male biznise i startup-e. Tako\u0111e je govorio i o otporu u organizacijama u kojima je zapo\u010det proces inovacije. Na kraju razgovora, ljudi su mogli da postave Ericu par pitanja.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Zavr\u0161etak je obavljen na zaista neobi\u010dan na\u010din. Nakon Ericovog govora, organizatori su delili njegovu knjigu \u201eThe startup way\u201c, a Thijs Spangers, direktor i osniva\u010d Lean Startup okupljanja EMEA, je pozvao sve u\u010desnike na novo Lean Startup okupljanje, koje \u0107e se odr\u017eati na jesen u SAD.<\/p>\n

\u0160ta je slede\u0107e? Organizatori \u0107e nastaviti sa Meetup-ovima, a neki od pomenutih gradova bili su Beograd, London, Roterdam i Berlin.
\nTe\u0161ko je sro\u010diti sve \u0161to se de\u0161avalo na doga\u0111aju koji je trajao dva dana u samo nekoliko stranica. Ovaj doga\u0111aj je bio odli\u010dno organizovan, sa neverovatnom energijom, na kome je moglo da se nau\u010di mnogo stvari, kao i da se razmene najbolja iskustva i znanja. Ljudi koji su prisustvovali ovom doga\u0111aju su bili otvoreni da stvari posmatraju iz nekog drugog ugla, kao i to da ono \u0161to su nau\u010dili primene na svoje svakodnevne poslove.
\nGlavni govornici su bili izuzetni, veoma dostupni za razgovor, bili su voljni da saslu\u0161aju, razumeju i pomognu.
\nBerlin, kao grad doma\u0107in, je kao i uvek bio otvoren za nove ideje, i to ne samo da ih prihvati ve\u0107 i da preduzme ne\u0161to povodom njih.\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Kou\u010d u Berlinu, na Lean Startup konferenciji? Lean Startup je jedna od najve\u0107ih IT konferencija na svetu. Mnogo IT stru\u010dnjaka, preduzetnika, osniva\u010da startup-a… i kou\u010d. Na po\u010detku, bilo je \u010dudno i meni samom. Me\u0111utim, shvatio […]<\/a><\/p>\n<\/div>","protected":false},"author":79,"featured_media":506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,71,33],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dogadjaji","category-konferencije","category-q4-izdanje"],"yoast_head":"\nKou\u010d u Berlinu - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/kouc-u-berlinu\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kou\u010d u Berlinu - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Kou\u010d u Berlinu, na Lean Startup konferenciji? Lean Startup je jedna od najve\u0107ih IT konferencija na svetu. Mnogo IT stru\u010dnjaka, preduzetnika, osniva\u010da startup-a… i kou\u010d. Na po\u010detku, bilo je \u010dudno i meni samom. 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