{"id":4940,"date":"2021-03-17T00:33:00","date_gmt":"2021-03-16T23:33:00","guid":{"rendered":"https:\/\/bcoaching.online\/?p=4940"},"modified":"2021-03-31T09:36:26","modified_gmt":"2021-03-31T08:36:26","slug":"liderstvo-i-komunikacija-u-nesigurnim-vremenima","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\/","title":{"rendered":"Liderstvo i komunikacija u nesigurnim vremenima"},"content":{"rendered":"\n

Oduvek sam bila fan Simona Sineka. Njegove knjige o liderstvu nadahnule su me i podstakle da razmi\u0161ljam druga\u010dije, poma\u017eu\u0107i mi da steknem izvorne perspektive. \u201eAko va\u0161e akcije inspiri\u0161u druge da sanjaju vi\u0161e, nau\u010de vi\u0161e, u\u010dine vi\u0161e i postanu vi\u0161e, vi jeste lider\u201c <\/strong>jedan je od mojih omiljenih njegovih citata.<\/p>\n\n\n\n

2020. je bila godina NOVOG. U\u010dili smo kroz te\u0161ke lekcije, ponovo smo prona\u0161li sebe i krenuli ispo\u010detka. Kompanije \u0161irom sveta bile su primorane da preispitaju svoje strategije, da prona\u0111u re\u0161enja za probleme sa kojima se nikada ranije nisu suo\u010dile, usput motivi\u0161u\u0107i svoje zaposlene da daju sve od sebe i da se prilagode br\u017ee nego ikad. Suo\u010deni sa krizom, promenama bez presedana, pritiskom kako na li\u010dnom tako i na profesionalnom frontu, na\u0161a stvarnost je poljuljana i izmenjena. Svako od nas se sna\u0161ao na svoj na\u010din, tra\u017ee\u0107i ne\u0161to \u0161to \u0107e nam pomo\u0107i da se probijemo.<\/p>\n\n\n\n

O\u010dekivanja od lidera rasla su ubrzanim tempom, a na\u0161e shvatanje dobrog lidera se u velikoj meri promenilo.<\/strong> Tra\u017eili smo lidere za smernice, re\u0161enja, podr\u0161ku i jo\u0161 va\u017enije … nadu. \u010cvrsto verujem da se u ovom periodu liderstvo menja, a kao \u0161to je normalno sa svim preduze\u0107ima, ne\u0107e svi prihvatiti ovu promenu.<\/p>\n\n\n\n

Rad na komunikacijskim funkcijama u velikoj organizaciji je u poslednje vreme bio jako haoti\u010dan. Iznenada smo se suo\u010dili sa br\u017eim tempom (a navikli smo na brzo!), nalazili se na pokretnoj platformi biznis izazova i zahteva koji su se preoblikovali iz dana u dan. Kao komunikatori, morali smo da vratimo ravnote\u017eu i jasno\u0107u br\u017ee od ostalih, da bismo mogli da se konsultujemo i pru\u017eimo podr\u0161ku.<\/p>\n\n\n\n

Nova stvarnost za lidere i komunikatore<\/strong><\/p>\n\n\n\n

Kriza donosi nove dimenzije – u pogledu taktike, izazova i prilika, reakcija i re\u0161enja. Retrospektivno, mo\u017eemo izvu\u0107i pouke i analizirati \u0161ta smo mogli da uradimo druga\u010dije, ali kad se nalazimo usred svega toga, vrlo je te\u0161ko imati ose\u0107aj sigurnosti i zadr\u017eati jasno\u0107u.<\/p>\n\n\n\n

U novoj stvarnosti, mnogi od nas rade na daljinu i odnosi koje smo izgradili u pro\u0161losti deluju nam kao mati\u010dna baza, kako se javljaju izazovi i ose\u0107amo se sve vi\u0161e i vi\u0161e izolovanim. Kako lider stvara odnos ili ga odr\u017eava kada sa svojim timom nije u\u017eivo provodio vreme skoro godinu dana? Potrebno je biti kreativan, razmi\u0161ljati izvan okvira i pomiriti se sa \u010dinjenicom da su svi u istoj situaciji.<\/strong> Od vitalnog je zna\u010daja da izdvojimo odre\u0111eno vreme za razmenu iskustava. Do neke mere, neformalne virtuelne interakcije treba tretirati kao poznate diskusije – treba da budu lagane, zanimljive i bez ikakve \u017eurbe. Na\u0161e prirodne reakcije su iznena\u0111uju\u0107e vidljive na ekranu ili uo\u010dljive u dopisivanju – ljudi znaju kada se smejete, pi\u0161ete mejl ili tr\u010dite da biste popili kafu dok razgovarate s njima. Samo ako smo zaista prisutni i ovim trenucima pridajemo odgovaraju\u0107u va\u017enost mo\u017eemo da oja\u010damo odnos, jer \u0107emo ga ina\u010de oslabiti.<\/p>\n\n\n\n

Stvaranje momenata za pam\u0107enje<\/strong><\/p>\n\n\n\n

Moj tim ve\u0107 nekoliko godina ima tradiciju da kraj godine obele\u017ei bo\u017ei\u0107nom ve\u010derom. Izlazili bismo, pri\u010dali razne pri\u010de, puno se smejali i u\u017eivali u me\u0111usobnom dru\u0161tvu. Ovo je postala tradicija, prekretnica za nas kao tim, trenutak da donesemo zaklju\u010dke o tome \u0161ta smo dobro uradili, gde smo pogre\u0161ili i pri\u010damo o daljim planovima. Ovi trenuci su nam davali energiju. Kako smo se pribli\u017eavali kraju 2020. godine, pitanje je bilo kako to ponovo stvoriti. Znate kako se ka\u017ee \u201eGde postoji volja, postoji i na\u010din\u201c. Zapo\u010deli smo sa tim mindsetom tako \u0161to smo ovoj temi prvo dali mesto i zna\u010daj, posvetili joj vreme i otvorili se kreativnosti. Nekoliko \u010dlanova tima dobilo je va\u017enu misiju da dizajnira ovo iskustvo, imaju\u0107i na raspolaganju podr\u0161ku i resurse za liderstvo. Ono \u0161to mogu da vam ka\u017eem je da kada lider postavi momente u odnosu kao prioritet, tim \u0107e slediti. I ispalo je sjajno! Preko dva sata smo slikali zajedno, sa unapred isporu\u010denim kompletima, ali otvorenima tokom na\u0161e virtuelne ve\u010dere, hrana nam je stigla na vrata, doterali smo se, slikali i u\u017eivali u me\u0111usobnom dru\u0161tvu.<\/p>\n\n\n\n

Jako je va\u017eno da se ose\u0107ate cenjenim zog onoga \u0161to jeste, ohrabreni da na poslu budete u potpunosti svoji. <\/strong>Mo\u017eda tokom radnog vremena to nije uvek lako u\u010diniti, pa je deljenje opu\u0161taju\u0107ih trenutaka neophodno za stvaranje timskog duha. U redu je da nam druge aktivnosti budu u fokusu, ali za izgradnju timskog anga\u017emana potrebno je vreme i interes. Uloga lidera je da stvori i odr\u017eava prostor za ljude gde mogu da se pove\u017eu i ose\u0107aju kao da mogu da budu svoji.<\/p>\n\n\n\n

Komunikacije i liderstvo<\/strong><\/p>\n\n\n\n

Komunikatori su se borili za svoje mesto za stolom i da postanu pouzdani savetnici lidera. A jake komunikacijske ve\u0161tine su neophodne za jednog lidera. Kako biti posve\u0107en ne\u010demu \u0161to ne razumete, viziji koja vam nije dovoljno obja\u0161njena ili osobi za koju ne verujete da \u0107e obaviti svoj posao na vreme? Na\u010din na koji prenosimo poruku o tome \u0161ta \u017eelimo da radimo je podjednako va\u017ean za stvarno izvr\u0161enje. Prava strast se provla\u010di i ljudi su motivisani da budu deo visokih ambicija i ve\u0107ih ciljeva koje razumeju i u koje veruju.<\/p>\n\n\n\n

Jedna od klju\u010dnih uloga komunikatora je da budu glas ljudi i savetnici lidera u re\u0161avanju timskih izazova. To podrazumeva mogu\u0107nost savetovanja protiv odre\u0111enih taktika i odluka, istovremeno pronalaze\u0107i re\u0161enja i podsti\u010du\u0107i promene.<\/strong><\/p>\n\n\n\n

Tokom perioda krize, od komunikatora se o\u010dekuje da budu taj glas razuma, da pomognu liderima da donose bolje odluke za svoje timove, da ih savetuju o tome \u0161ta i kada treba da komuniciraju. To je deo na\u0161e uloge, a u poslednje vreme smo morali da budemo jo\u0161 smeliji, br\u017ei i kreativniji.<\/p>\n\n\n\n

Ako postoji lekcija koju sam izvukao kao komunikator u doba Covid-a, jeste da treba da verujete svojim instinktima i stru\u010dnosti. Ne potcenjujem va\u017enost znanja i iskustva u kriznim komunikacijama – od sredstava za upravljanje promenama do taktika koje poma\u017eu ljudima u promeni i na\u010dina da se sa empatijom prenesu te\u0161ke poruke. Me\u0111utim, tako\u0111e sam uverena da je na\u0161 instinktivni ose\u0107aj barometar koji nam poma\u017ee da se kre\u0107emo kroz nesigurnost kao konsultanti i profesionalci u komunikaciji. I zapamtite … dok zaposleni tra\u017ee inspiraciju, jasno\u0107u i sigurnost od svojih lidera, lideri tra\u017ee agilnost, inteligenciju i kreativnost od svojih komunikatora!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Oduvek sam bila fan Simona Sineka. Njegove knjige o liderstvu nadahnule su me i podstakle da razmi\u0161ljam druga\u010dije, poma\u017eu\u0107i mi da steknem izvorne perspektive. \u201eAko va\u0161e akcije inspiri\u0161u druge da sanjaju vi\u0161e, nau\u010de vi\u0161e, u\u010dine […]<\/a><\/p>\n<\/div>","protected":false},"author":164,"featured_media":4936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,70,29],"tags":[],"class_list":["post-4940","post","type-post","status-publish","format-standard","has-post-thumbnail","category-liderstvo","category-razvoj-ljudi-sr","category-u-fokusu"],"yoast_head":"\nLiderstvo i komunikacija u nesigurnim vremenima - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liderstvo i komunikacija u nesigurnim vremenima - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Oduvek sam bila fan Simona Sineka. Njegove knjige o liderstvu nadahnule su me i podstakle da razmi\u0161ljam druga\u010dije, poma\u017eu\u0107i mi da steknem izvorne perspektive. \u201eAko va\u0161e akcije inspiri\u0161u druge da sanjaju vi\u0161e, nau\u010de vi\u0161e, u\u010dine [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcoaching.online\/sr\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\/\" \/>\n<meta property=\"og:site_name\" content=\"BCoaching\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Business-coaching-magazine-228105918088032\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T23:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T08:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/03\/Simona_C.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simona Radu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simona Radu\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/\"},\"author\":{\"name\":\"Simona Radu\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/#\\\/schema\\\/person\\\/87d728926412d9ed5ff3fd964c2fbbee\"},\"headline\":\"Liderstvo i komunikacija u nesigurnim vremenima\",\"datePublished\":\"2021-03-16T23:33:00+00:00\",\"dateModified\":\"2021-03-31T08:36:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/\"},\"wordCount\":1140,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bcoaching.online\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Simona_C.jpg\",\"articleSection\":[\"Liderstvo\",\"Razvoj ljudi\",\"U fokusu\"],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/\",\"url\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/liderstvo-i-komunikacija-u-nesigurnim-vremenima\\\/\",\"name\":\"Liderstvo i komunikacija u nesigurnim vremenima - 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