{"id":535,"date":"2019-03-03T16:00:22","date_gmt":"2019-03-03T15:00:22","guid":{"rendered":"http:\/\/bcoaching.online\/srpski\/?p=535"},"modified":"2020-03-05T18:16:09","modified_gmt":"2020-03-05T17:16:09","slug":"culture-eats-innovation-for-breakfast","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/culture-eats-innovation-for-breakfast\/","title":{"rendered":"Kultura jede inovacije za doru\u010dak"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Ako radite prave stvari na pravi na\u010din &#8211; inovacije su pokreta\u010dka snaga odr\u017eivog razvoja!<\/strong><\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-543 alignleft\" src=\"http:\/\/bcoaching.online\/srpski\/wp-content\/uploads\/sites\/2\/2019\/03\/Aurena_1.jpg\" alt=\"\" width=\"308\" height=\"435\">Pomisliti da ste daleko od hajpa koji se stvara oko inovacija zato \u0161to radite u Srbiji, pogotovo u tradicionalnoj industriji kao \u0161to je maloprodaja je jedna od pogre\u0161nih pretpostavki koje mo\u017eete imati. Sa druge strane, \u010dak nije ni pitanje hajpa ili koliko inkubatora,radionica ili drugih aktivnosti sprovodite kako biste pokazali da ste kompanija koja je zagrejana za inovacije. Pitanje je toga da li se rade prave stvari na pravi na\u010din.<\/p>\n<p style=\"text-align: justify;\">U 2018.godini, Delhaize Serbia imala je brzi start kako bi ljude upoznala sa opcijama koje su \u201cna meniju\u201d. Startovali smo entuzijasti\u010dno i suo\u010dili se sa Godzilom \u2013 zvanom kultura. Postavili smo interni sistem za predlaganje ideja, njihovu selekciju, testiranje i implementaciju. Sagradili smo na\u0161u Sobu za inovacije \u2013 na\u0161e igrali\u0161te inovacija. Paralelno sa tim, imali smo i seriju eksternih aktivnosti kao \u0161to su hakatoni, brown bag sesije, open inovation challenge i drugi doga\u0111aji vezani za inovacije.<\/p>\n<p style=\"text-align: justify;\">Mnogo toga smo uradili kako bismo kreirali hajp oko inovacija unutar na\u0161e kompanije i u tome smo uspeli. Odre\u0111eni procenat na\u0161ih zaposlenih je imao prilike i da detaljnije iskusi inovacije, \u010dak i da d\u0101 ideje. Pozitivno su se ose\u0107ali. Sada na\u0161i ljudi znaju da smo \u201eza\u201c inovaciju.<\/p>\n<p style=\"text-align: justify;\">Me\u0111utim, postoje\u0107a kompanija je prvenstveno organizovana za obavljanje dnevnih aktivnosti, za izvr\u0161enje postoje\u0107ih poslovnih procesa ili misije, a ne za potragu i istra\u017eivanje novih ideja ili novih poslovnih modela. Ako \u017eelite da inovacija postane modus vivendi u postoje\u0107oj kompaniji, morate preoblikovati kako se trenutno obavlja posao. Preoblikovati zna\u010di menjati. A kada \u017eelite da menjate bilo \u0161ta, u jednom momentu \u0107ete sigurno naleteti na Godzilu \u2013 a to zna\u010di ozbiljan rad u oblasti change management-a.<\/p>\n<p style=\"text-align: justify;\">Najva\u017eniji preduslov da inovacije za\u017eive je odgovaraju\u0107a organizaciona kultura. Kultura zna\u010di ljudi.<br \/>\nBez obzira koliko su va\u0161i inovacioni procesi dobro dizajnirani, ljudi su ti koji moraju da ih sprovode svaki dan. Drugim re\u010dima, kultura inovacija zna\u010di da morate imati obrasce u mi\u0161ljenju i pona\u0161anju koji podr\u017eavaju inovaciju. U tome le\u017ei najve\u0107i izazov! Kako uspeti u tome da ljudi druga\u010dije razmi\u0161ljaju i da se pona\u0161aju kao preduzetnici u velikoj korporaciji gde sve funkcioni\u0161e na druga\u010diji na\u010din?<br \/>\nInovativni mislioci, koje \u010desto mo\u017eete na\u0107i me\u0111u preduzetnicima, \u017eele prostor za razvoj i ostvarivanje uticaja. Oni razmi\u0161ljaju i asocijativno i \u201evan kutije\u201c. Sami su u\u010desnici procesa ideacije ili na dnevnom nivou tra\u017ee ideje koje mogu dovesti do rasta njihovog biznisa, brzo ih testiraju a u isti mah vode ra\u010duna o oskudnim resursima, ideju dora\u0111uju u hodu idu\u0107i ka ve\u0107oj vrednosti i preuzimaju rizik (s obzirom da za njih neuspeh ideje nije tabu tema, prihva\u0107en je kao opcija).<br \/>\nDa li vam sve ovo zvu\u010di poznato? Da li ste videli osobu koja na dnevnom nivou radi tako unutar korporacije? Takve osobe su retka vrsta, ali ako je znate to je super! Onda je slede\u0107e pitanje da li je sredina podr\u017eavaju\u0107a prema takvim ljudima.<\/p>\n<p style=\"text-align: justify;\">Jedna od najve\u0107ih prepreka ideaciji i inovaciji en g\u00e9n\u00e9ral je tendencija da se dr\u017eimo starih na\u010dina razmi\u0161ljanja i pona\u0161anja.<\/p>\n<p style=\"text-align: justify;\">Zaista je te\u0161ko da prekinemo stare navike, pretpostavke i predrasude koje u biti uti\u010du na to kako ljudi posmatraju problem. Ako \u017eelite da vidite mogu\u0107nost tamo gde ste ranije videli problem ili samo da posmatrate situaciju otvorenih o\u010diju morate da se borite sa svime gorenavedenim. Ovo nije samo u opisu posla osobe koja vodi inovacije, ve\u0107 je uop\u0161teno, veliki izazov za liderstvo. Mnoge kompanije su suo\u010dene sa realno\u0161\u0107u u kojoj se zaposleni ne pona\u0161aju kao preduzetnici ili vi\u0161e liderstvo ne kreira sredinu u kojoj intrapreduzetnici mogu da delaju.<\/p>\n<p style=\"text-align: justify;\">Tokom na\u0161e prve godine putovanja saznali smo da ako \u017eelimo da ugradimo inovaciju u na\u0161 DNK, moramo da se bavimo kulturom. Prvo moramo da saslu\u0161amo potrebe i mi\u0161ljenja na\u0161ih ljudi koji su postali pioniri u inoviranju i da defini\u0161emo odlike inovacione kulture. Potom, kada smo definisali na\u0161 ethos, razmislili smo o mapi kako da do\u0111emo do njega. Jedna od prvih stvari koje treba da uradimo je naravno menjanje na\u0161ih procesa, procedura i KPI-eva kako bismo omogu\u0107ili sve navedeno. I tu se ne zaustavljamo. Radimo sa ljudima \u2013 jer znamo da su ljudi presudni za uspeh. Radimo na posve\u0107enim i anga\u017eovanim pojedincima (i liderima i saradnicima) koji \u0107e zaista \u017eiveti kulturu inovacija.<\/p>\n<p style=\"text-align: justify;\">Okre\u0107emo se ka ciljanom razvoju ljudi i mo\u0107nom metodu kou\u010dinga kako bismo izgradili kulturu inovacija i adresirali otpor prema promenama.<\/p>\n<p style=\"text-align: justify;\">Znaju\u0107i to, u 2019.godinu smo odlu\u010dili da postignemo te ciljeve kroz seriju radionica i kou\u010dinga me\u0161ovitih grupa ciljanih stejkholdera iz svih hijerarhijskih nivoa Delhaize Serbia.<\/p>\n<p style=\"text-align: justify;\">Ljudima koji inoviraju su potrebne specifi\u010dne kompetence \u2013 znanje i ve\u0161tine koje bi iskazali kroz pona\u0161anje u njihovom svakodnevnom poslu. Radionice su osmi\u0161ljene kao prvi korak vi\u0161estepenog putovanja i one po\u010dinju od upoznavanja sa bazi\u010dnim konceptima bi se zavr\u0161ile sa \u201edubokim zaronom\u201c u inovacije. \u0160irimo informacije, pokazujemo primere, dajemo individualne i grupne ve\u017ebe i u\u010dimo iz svega toga. Na primer, prvi \u201epravi\u201c korak ba\u0161 mo\u017ee biti demonstracija kako design thinking i lean metodi funkcioni\u0161u, i na brz i jeftiniji na\u010din donose vredne uvide o na\u0161im kupcima. Nakon toga, tokom \u201edubokog zarona\u201c upoznaju i alate koji mogu preto\u010diti uvide o kupcima u konkretne inovacije, koje \u0107e biti (ili ne\u0107e) validirane i implementirane. Razlika je u tome \u0161to na ovim radionicama ljudi ne sede pasivno u slabo osvetljenim trening prostorijama i \u010dekaju slede\u0107u pauzu za osve\u017eenje \u2013 umesto toga, oni su podstaknuti i podsti\u010du sami sebe da razmi\u0161ljaju na druga\u010diji na\u010din.<\/p>\n<p style=\"text-align: justify;\">Drugi deo putovanja je kou\u010ding. Odlu\u010dili smo se za grupni kou\u010ding i povremene individualne mikro-kou\u010ding sesije, ukoliko do\u0111e do potrebe. Grupni kou\u010ding je sjajni metod da se izgradi samopouzdanje i liderska kultura u\u010desnika, da se nau\u010de neke nove kreativne ve\u0161tine zajedni\u010dki, prona\u0111e alternativni na\u010din razmi\u0161ljanja i \/pona\u0161anja, prevazi\u0111u veliki izazovi uz pomo\u0107 grupe i kona\u010dno da se d\u0101 i dobije fidbek (koliko je mogu\u0107e objektivan).<\/p>\n<p style=\"text-align: justify;\">U ovom konkretnom slu\u010daju gde je kou\u010ding gorivo inovacija, a inovacija per se je konstantna promenjiva \u2013 fokusiramo se na uspostavljanje odnosa izme\u0111u kou\u010da i kou\u010dija na prvoj sesiji i negujemo ga celim putem, me\u0111utim ne posmatramo ga kao klju\u010dni aspekt za uspeh kou\u010dinga. To je jedan od razloga za\u0161to smo se opredelili za grupni kou\u010ding, kako bismo dobili najvi\u0161e \u0161to je mogu\u0107e od grupne dinamike i neotkrivenog potencijala ljudi koji su ve\u0107 tu. U\u010desnici se obavezuju na sprovo\u0111enje akcionih planova koje smo kreirali tokom radionica i imaju mogu\u0107nost da jo\u0161 jednom prodiskutuju \u201e\u0161ta ako..\u201c pitanje, vezano za implemenataciju tih akcionih planova. Obavezivanje se odnosi na \u010dinjenicu da \u0107e zaista \u017eiveti dogovoreno sa svojim timovima svakog dana, bez obzira da li su na liderskim pozicijama ili ne. Tako\u0111e adresiramo i izazove i metode \u201evo\u0111enja bez formalnog autoriteta\u201c, kako bismo osna\u017eili saradnike za promenu \u201eodozdo na gore\u201c.<\/p>\n<p style=\"text-align: justify;\">Me\u0111utim, preduslov za uspeh ovakvog razvojnog programa je podr\u0161ka i obavezivanje lidera, kao i njihovo aktivno u\u010de\u0161\u0107e. Sve liderske pozicije su uklju\u010dene, po\u010dev\u0161i od COO, koji je bio aktivan od prvog dana inicijative u 2018.godini i nastavlja da bude i u 2019.godini. Dodatna pa\u017enja je posve\u0107ena liderima u\u010desnika na\u0161ih radionica i kou\u010ding sesija. Radimo i sa njima, kako bismo obezbedili mikroklimu unutar njihovih timova koja \u0107e omogu\u0107iti u\u010desnicima da demonstiraju promenu u mi\u0161ljenju i pona\u0161anju svakog dana. Imperativ je da im se omogu\u0107i da probaju, eksperimenti\u0161u i ne uspeju. Ukoliko ne smeju da imaju neuspeh na poslu, inovacija ne mo\u017ee da se desi.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-544 aligncenter\" src=\"http:\/\/bcoaching.online\/srpski\/wp-content\/uploads\/sites\/2\/2019\/03\/Aurena_2.jpg\" alt=\"\" width=\"768\" height=\"331\"><\/p>\n<p style=\"text-align: justify;\">U postoje\u0107im kompanijama, inovacija \u0107e se desiti samo uz razvoj ljudi kako bi oslobodili inovatore unutar sebe.<\/p>\n<p style=\"text-align: justify;\">Da li smo ve\u0107 stigli do cilja? Ne. Me\u0111utim ono \u0161to je sigurno jeste da \u010dinimo velike, \u010dvrste korake da stignemo tamo \u010dim pre. Kompanije koje su sve to shvatile \u0107e pre\u017eiveti da pri\u010daju pri\u010du o pro\u0161lim danima.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Ako radite prave stvari na pravi na\u010din &#8211; inovacije su pokreta\u010dka snaga odr\u017eivog razvoja! Pomisliti da ste daleko od hajpa koji se stvara oko inovacija zato \u0161to radite u Srbiji, pogotovo u tradicionalnoj industriji kao <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/culture-eats-innovation-for-breakfast\/\" title=\"Kultura jede inovacije za doru\u010dak\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":96,"featured_media":540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,33,70],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hr-sr","category-q4-izdanje","category-razvoj-ljudi-sr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kultura jede inovacije za doru\u010dak - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/culture-eats-innovation-for-breakfast\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kultura jede inovacije za doru\u010dak - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Ako radite prave stvari na pravi na\u010din &#8211; inovacije su pokreta\u010dka snaga odr\u017eivog razvoja! 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