{"id":5715,"date":"2021-10-25T08:53:13","date_gmt":"2021-10-25T07:53:13","guid":{"rendered":"https:\/\/bcoaching.online\/?p=5715"},"modified":"2021-11-09T09:35:12","modified_gmt":"2021-11-09T08:35:12","slug":"promena-iz-perspektive-zdravstvene-kompanije","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/promena-iz-perspektive-zdravstvene-kompanije\/","title":{"rendered":"Promena iz perspektive zdravstvene kompanije"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-vivid-red-color\">U VUCA svetu, promene su stalne.<\/span><\/strong> Mnogi aspekti na\u0161eg svakodnevnog \u017eivota postaju sve nestabilniji, neizvesni, slo\u017eeni i dvosmisleni. Tokom pro\u0161le godine ovaj trend se ubrzao. Virus je promenio na\u0161 svakodnevni \u017eivot, celokupnu ekonomsku aktivnost, obrazovanje, kulturu i zdravstvenu za\u0161titu zemlje. Svi su u\u010dili o proizvodnji vakcina i lekova, o zna\u010daju dijagnostike i lekova. Pandemija COVID-19 podsetila je ljude na fundamentalni zna\u010daj zdravlja i zdravstvene za\u0161tite. Tako\u0111e su shvatili da je jedan od klju\u010dnih faktora za prevazila\u017eenje krize digitalizacija. Zaista, to je klju\u010d budu\u0107nosti medicine. Digitalna re\u0161enja omogu\u0107avaju upravljanje bole\u0161\u0107u tokom celog njenog toka, od odluke o dijagnozi i terapiji do pra\u0107enja napretka le\u010denja. Upravljanje podacima i napredna analitika poma\u017eu nam da zdravstvo podignemo na novi nivo. To prirodno donosi promene koje uti\u010du na nas kao zdravstvenu kompaniju.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-683x1024.jpg\" alt=\"\" class=\"wp-image-5709\" width=\"255\" height=\"383\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-683x1024.jpg 683w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-200x300.jpg 200w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-768x1152.jpg 768w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-1024x1536.jpg 1024w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-1365x2048.jpg 1365w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/Erkens-Reck_Susanne_c_Thomas_Meyer_photography-scaled.jpg 1707w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-vivid-red-color\">Kakve veze imaju pacijentsko putovanje i agilni rad sa upravljanjem promenama?<\/span><\/strong> Kao biotehni\u010dka kompanija na \u010delu medicinske i dijagnosti\u010dke istra\u017eivanja i razvoja, promena je deo na\u0161eg DNK. Nemilosrdno napredujemo u nauci kako bismo prona\u0161li nove opcije le\u010denja za pacijente, na primer u onkologiji, Alzhaimerima, oftalmologiji ili retkim bolestima i mnogim drugim oblastima. U Roche-u, prilago\u0111avali smo se promenljivim potrebama i zahtevima pacijenata i partnera sa pristupom &#8222;Oneroche&#8220;: pacijenti su \u017eari\u0161te na\u0161eg razmi\u0161ljanja, a mi strukturiramo sopstvenu organizaciju na agilan i umre\u017een na\u010din tokom celog putovanja pacijenta . U praksi sara\u0111ujemo u malim interdisciplinarnim timovima vo\u0111enim specifi\u010dnim potrebama pacijenata &#8211; na prodajnim mestima Be\u010da, \u0161to tako\u0111e zna\u010di i preko farmaceutskih i dijagnosti\u010dkih podela. To omogu\u0107ava na\u0161oj organizaciji da nesmetano reaguje na promene u okru\u017eenju i na tr\u017ei\u0161tu sa re\u0161enjima prilago\u0111enim pacijentima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-vivid-red-color\">Ostanite spremni za promenu tako \u0161to \u0107ete sara\u0111ivati sa drugima. <\/span><\/strong>Promena nije samo reakcija na spoljne uticaje iz poslovnog okru\u017eenja ili tr\u017ei\u0161ta. Ona tako\u0111e dolazi iznutra: slede\u0107e godine \u0107u biti druga\u010dija osoba nego \u0161to sam danas jer sti\u010dem iskustvo, u\u010dim od kolega i nadogra\u0111ujem svoje u\u010denje. Zajedni\u010dki rad sa znati\u017eeljnim umom \u010dini nas inovativnijim i produktivnijim. U svrsishodnom i uklju\u010duju\u0107em timu i sa visokim stepenom individualne autonomije mo\u017eemo doprineti na\u0161im jedinstvenim individualnim snagama. Zato promovi\u0161emo agilni na\u010din rada u Rocheu. Uz doprinos stru\u010dnjaka preko funkcionalnih granica i sna\u017ean fokus na digitalne alate, samoosna\u017eeni timovi rade na zajedni\u010dkim re\u0161enjima. Na\u0161a organizacija se vodi lean metodologijom i menad\u017eeri deluju kao kou\u010devi i pru\u017eaju podr\u0161ku, poma\u017eu\u0107i u uklanjanju prepreka kad god je to potrebno. Ovaj na\u010din rada je veoma motivi\u0161u\u0107i: ostavlja prostor za individualne talente i pru\u017ea raznolikost mi\u0161ljenja \u0161to dovodi do boljih ishoda.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_2.jpg\" alt=\"\" class=\"wp-image-5711\" width=\"329\" height=\"155\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_2.jpg 864w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_2-300x141.jpg 300w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_2-768x362.jpg 768w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"has-inline-color has-vivid-red-color\">Ljudi su ti koji pokre\u0107u promene.<\/span> <\/strong>Upravljanje promenama u u\u017eem smislu zna\u010di prelazak iz trenutnog u \u017eeljeno stanje na strukturiran na\u010din. Me\u0111utim, nije \u201eorganizacija\u201c ta iz koje proisti\u010de promena ili \u201erukovodioci\u201c &#8211; to su ljudi koji se bave promenama i vode ih napred. Uspe\u0161na promena se ne mo\u017ee diktirati \u201eodozgo\u201c. Lider ne delegira samo zadatke, ve\u0107 pru\u017ea svrsishodnu viziju, postavlja smer, daje ovla\u0161\u0107enja i ostavlja puno prostora za re\u0161enja, akcije i gre\u0161ke. Za implementaciju promena potrebno je aktivno anga\u017eovanje onih koji su zaista uklju\u010deni u odgovaraju\u0107i radni proces. U tom kontekstu, takozvani ADKAR pristup je korisno oru\u0111e za implementaciju promena. Prihvatite da svaki pojedinac mora pro\u0107i kroz putovanje kako bi prihvatili promene. Model izdvaja pet faza na ovom putovanju i poma\u017ee da se identifikuje \u0161ta je potrebno u svakoj od njih (A &#8230; svest, D &#8230; \u017eelja, K &#8230; znanje, A &#8230; sposobnost i R &#8230; osna\u017eivanje ). Prednost ADKAR-a je njegov ciljno orijentisan i integrativan pristup, kako planiranju promene, tako i njenoj primeni.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"628\" height=\"447\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/image-6.png\" alt=\"\" class=\"wp-image-5704\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/image-6.png 628w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/image-6-300x214.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong>shodi umesto aktivizma.<\/strong> <\/span>Svi znamo fenomen iz procesa promena: ljudi mnogo govore o pojedina\u010dnim koracima implementacije promena i prolaze kroz liste zadataka sa stotinama aktivnosti. Ali zapravo nije jasno \u0161ta bi posle toga trebalo da bude bolje. Na primer, ako mi kao zdravstveni radnici \u017eelimo br\u017ee da donesemo inovativne mogu\u0107nosti terapije u Austriju, onda moramo sa ovom vizijom da pre\u0111emo izvan apstraktnog. Moramo razmi\u0161ljati u stvarnim scenarijima, identifikovati posebne prepreke i definisati odgovaraju\u0107e re\u0161enje u svakom slu\u010daju da bismo postigli rezultate. Ovo zahteva jasnu ideju o tome za koga ne\u0161to radim i za\u0161to. U na\u0161em slu\u010daju, pitanje bi moglo biti: &#8222;Je li ovo tema za doktore ili pacijente?&#8220; Moramo se zapitati &#8222;\u0161ta?&#8220;, &#8222;Za koga?&#8220; i za\u0161to?&#8220; i na ova pitanja odgovoriti odre\u0111enim terminima. Kada zapo\u010dnem proces promene kako bih ubrzao uvo\u0111enje inovativnih terapijskih opcija u Austriji, svaka osoba u kompaniji koja je uklju\u010dena trebalo bi da mo\u017ee da ka\u017ee: \u201eShvatio sam za\u0161to je lekarima te\u017ee da donesu odre\u0111enu terapiju pacijentima u nekim regionima zemlje. U\u010dili smo iz ovog zapa\u017eanja i znamo kako mo\u017eemo pomo\u0107i u prevazila\u017eenju te\u0161ko\u0107a. &#8220; Na po\u010detku procesa promene, odvojimo vreme da razumemo promenu: \u201eZa\u0161to moramo da se menjamo? \u0160ta je cilj? \u0160ta \u017eelimo da posle toga bude druga\u010dije i za\u0161to? &#8220; Ovu ve\u017ebu je potrebno ponavljati redovno, disciplinovano, kako ne bismo skliznuli u aktivizam, uprkos svojim jasno formulisanim ishodima.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_3.jpg\" alt=\"\" class=\"wp-image-5713\" width=\"277\" height=\"201\" srcset=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_3.jpg 848w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_3-300x218.jpg 300w, https:\/\/bcoaching.online\/wp-content\/uploads\/2021\/10\/ERS_3-768x557.jpg 768w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-red-color\"><strong>U procesu promene fokusirajte se na budu\u0107nost umesto da se zadr\u017eavate na pro\u0161losti.<\/strong> <\/span>Po\u010detni entuzijazam za promenom ponekad prati razo\u010darenje. Uzrok obi\u010dno le\u017ei u na\u0161oj te\u017enji da stvari opisujemo crno-belim izrazima. Uzbu\u0111enje zbog \u0161ansi za promenu mo\u017ee nas dovesti do toga da imamo lo\u0161e mi\u0161ljenje o sada\u0161njosti: \u201eBili smo prespori, previ\u0161e konzervativni\u201c, spisak mogu\u0107ih kritika je duga\u010dak. \u010cinjenica da kompanije danas moraju brzo da se menjaju ne zna\u010di da je status quo lo\u0161 sam po sebi. Ve\u0107ina ljudi radi dobro i bili su uspe\u0161ni u pogledu dana\u0161njih zahteva. Svet oko nas se brzo menja. Tu kultura u\u010denja i agilna organizacija ponovo stupaju na scenu: u procesima promena va\u017eno je prepoznati pozitivna iskustva i snage na kojima mo\u017eemo da radimo. Svi smo mi pojedinci sa jedinstvenim snagama i sposobnostima, a ne deficitarna bi\u0107a. Procesi promena su i procesi u\u010denja, razvijaju se i brzo prilago\u0111avaju promenljivim potrebama, i to nisu procesi ispravljanja ne\u010dega \u0161to je \u201epogre\u0161no\u201c. Promena uvek treba da kombinuje uva\u017eavanje trenutnog stanja sa namernom \u017eeljom da se ono pretvori u ne\u0161to jo\u0161 bolje.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>U VUCA svetu, promene su stalne. Mnogi aspekti na\u0161eg svakodnevnog \u017eivota postaju sve nestabilniji, neizvesni, slo\u017eeni i dvosmisleni. Tokom pro\u0161le godine ovaj trend se ubrzao. Virus je promenio na\u0161 svakodnevni \u017eivot, celokupnu ekonomsku aktivnost, obrazovanje, <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/promena-iz-perspektive-zdravstvene-kompanije\/\" title=\"Promena iz perspektive zdravstvene kompanije\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":191,"featured_media":5707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,60],"tags":[],"class_list":["post-5715","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agile-sr","category-primenjeni-biznis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promena iz perspektive zdravstvene kompanije - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/promena-iz-perspektive-zdravstvene-kompanije\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promena iz perspektive zdravstvene kompanije - BCoaching\" \/>\n<meta property=\"og:description\" content=\"U VUCA svetu, promene su stalne. Mnogi aspekti na\u0161eg svakodnevnog \u017eivota postaju sve nestabilniji, neizvesni, slo\u017eeni i dvosmisleni. Tokom pro\u0161le godine ovaj trend se ubrzao. 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