{"id":689,"date":"2019-05-20T07:33:17","date_gmt":"2019-05-20T06:33:17","guid":{"rendered":"https:\/\/bcoaching.online\/srpski\/?p=689"},"modified":"2020-03-05T18:10:55","modified_gmt":"2020-03-05T17:10:55","slug":"govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\/","title":{"rendered":"Govorni\u0161tvo – jedan od na\u010dina da razvijete va\u0161 kou\u010ding biznis"},"content":{"rendered":"

Kako ste postali kou\u010d?<\/strong><\/p>\n

\"\"Na po\u010detku svoje karijere, nosila sam odgovornost za razne stvari. Vodila sam program za usavr\u0161avanje umetni\u010dki obrazovanih ljudi, osmislila \u0160ekspir festival studenata Njujorka, predavala \u017eenske studije i javno govorenje na nekoliko koled\u017ea. Kada mi je sada\u0161nji mu\u017e postavio to pitanje \u201eDa li bi se udala za mene?\u201c, znala sam da \u0107e moj odgovor biti da. Tako\u0111e sam znala da moram da odgovorim na dosta va\u017enije pitanje pre nego \u0161to bih pristala na ovo. Morala sam da odgovorim na pitanje \u201eKo \u017eelim da budem pre nego \u0161to se udam?\u201c. Htela sam da prestanem da se prote\u017eem u toliko razli\u010ditih pravaca \u2013 bez obzira na to koliko je svaki od njih bio interesantan. \u017delela sam da prestanem da zara\u0111ujem, a \u017eelela sam i da dobijem mogu\u0107nost da vi\u0161e uti\u010dem na \u017eivote drugih ljudi. Tokom jedne godine svog anga\u017emana, zavr\u0161ila sam kou\u010ding obuku u Coach U, dobila priznanje od ICF i prepustila se svojoj karijeri kou\u010da.<\/p>\n

Za\u0161to ste se fokusirali na kou\u010ding sa govornicima?<\/strong><\/p>\n

Kada sam zapo\u010dela kou\u010ding biznis, bila sam razapeta na sve strane. Nisam imala nikakvo pre\u0111a\u0161nje iskustvo i imala sam oko dvadesetak godina, pa sam se konstantno predstavljala kao neko ko sam mislila da bi moji potencijalni klijenti \u017eeleli da budem. Ako bih procenila da bi me organizacije zaposlile da obavljam kou\u010ding sa njihovim mladim profesionalcima, tako bih se postavila i predstavljala na tr\u017ei\u0161tu. Ako bi mi se kompanija obratila za razvoj programa za svoje zaposlene, brzo bih pretra\u017eila tu oblast razvoja talenata kako bih mogla da iskoristim ovu priliku. Dr\u017eanje govora je deo moje profesije jo\u0161 otkad sam bila na koled\u017eu, po\u0161to sam pobedila na takmi\u010denju Miss Junior America, a dr\u017eanje govora je brzo postao jedan od na\u010dina na koji sam omogu\u0107avala rast svog kou\u010ding biznisa. Kroz niz aha momenata tokom nekoliko godina kou\u010dinga, shvatila sam da je ono \u0161to me \u010dini genijalnom to \u0161to koristim govorenje kao sredstvo za rast posla \u2013 kao i to \u0161to pokazujem drugim liderima, pogotovo u oblasti kou\u010dinga i treninga, kako da rade to isto.<\/p>\n

Da li ste Vi jedna od onih osoba kojima je oduvek bilo lako i nimalo neprijatno da dr\u017ee govor?<\/strong><\/p>\n

Apsolutno ne. Tokom prve \u010detvrtine svog \u017eivota, imala sam ogroman strah od javnog govorenja. Kada bih kro\u010dila pred publiku tresla bih se, glas bi mi podrhtavao, znojila bih se i zaboravljala re\u010di. Bilo je u\u017easno. \u010cak i kao profesionalni govornik, dugo mi je trebalo da shvatim da se sama sabotiram nasedaju\u0107i na pri\u010du \u201eAlexia, pla\u0161i\u0161 se javnog govorenja\u201c. Zapravo, problem je bio u tome \u0161to nisam znala kako da se lepo suo\u010dim sa \u201esenzacijom\u201c koja bi se javljala kada bih postala (ili razmi\u0161ljala o postajanju) vidljiva.<\/p>\n

Koja je razlika izme\u0111u \u201estraha\u201c i \u201esenzacije\u201c?<\/strong><\/p>\n

\"\"Ukoliko ste barem malo nalik meni, ili barem onome \u0161to sam nekada bila, pretpostavljam da kada ste na vrhuncu rada na ne\u010demu velikom(ili razgovora o ne\u010demu velikom), va\u017enom, i ne\u010demu \u0161to izaziva paradigmu, ono \u0161to tada do\u017eivljavate opisujete re\u010dju \u201estrah\u201c. Me\u0111utim, ono \u0161to zapravo ose\u0107ate u tim momentima je da va\u0161e telo postaje svesno toga da ste na vrhuncu ne\u010dega va\u017enog. Ako se pozabavite svojim \u017eivotom da otkrijete one momente u kojima ste se ose\u0107ali kao da probijate sopstveni stakleni zid \u2013 kada ste rekli istinu, pregovarali o ne\u010demu \u0161to vam je zna\u010dajno, u\u017eivali u prodajnom pozivu ili prona\u0161li prave re\u010di za prili\u010dno smeo razgovor \u2013 pretpostavljam da se niste ose\u0107ali kao da ste na odmoru na pla\u017ei. Ve\u0107a je verovatno\u0107a da ste se ose\u0107ali kao da je kolonija leptirova zbog zime migrirala u va\u0161e grudi. To je normalno. Ovo ste vi na ivici da kro\u010dite u svoj moxie. A poslednja stvar koju \u017eelite da uradite je da se odreknete ove senzacije ili da od nje stvorite pri\u010du koja vas predstavlja kao \u017ertvu ili mu\u010denika, a ne kao protagonistu \u2013 \u0161to zapravo jeste. Ukoliko \u017eelite da imate samopouzdanje kao govornik, morate da nau\u010dite kako da se nosite sa tom neprijatnosti koju osetite prilikom predstavljanja publici.<\/p>\n

Da li su kou\u010devi dobri govornici?<\/strong><\/p>\n

Da, kou\u010devi su obi\u010dno odli\u010dni govornici \u2013 iako mnogi na po\u010detku ovo ne shvataju. Dobri govornici pi\u0161u svoje govore tako da oni budu stoprocentno fokusirani na publiku \u2013 ba\u0161 kao \u0161to se kou\u010devi u potpunosti posvete transformaciji klijenta. Govornici mogu ispri\u010dati dosta bitnih pri\u010da iz svog \u017eivota, ali onda postave pitanje publici (ili vi\u0161e pitanja) kako bi se i oni priklju\u010dili putovanju govornika i iskusili sopstvene trenutke otkri\u0107a. Kod dobre prezentacije, govornik ve\u0107inu vremena utro\u0161i na otpor koji \u010dlanovi publike do\u017eivljavaju \u2013 kao i na konverzaciju koja se odvija u glavama njegove publike i podr\u017eava ih da skrenu sa sopstvenog puta. Zatim, kao i u kou\u010dingu, dobri govornici zahtevaju dosta toga od \u010dlanova publike. Tra\u017ee od njih da u\u010dine ne\u0161to povodom svojih ideja. Oni su tako\u0111e ranjivi, skromni i iskreni \u2013 \u010dak i kada, posebno kada, je to te\u0161ko.<\/p>\n

Koje je najbolje mesto da kou\u010d po\u010dne da dr\u017ei govore, ukoliko to \u017eeli?<\/strong><\/p>\n

U okviru svog trening programa sre\u0107em mnoge kou\u010deve koji \u0107e mi re\u0107i Alexia, dr\u017eao sam govor, ali nisam primetio da je to imalo neki zna\u010dajniji uticaj na moj biznis. Kad god \u010dujem ovo, automatski znam da osoba nije otkrila kako se dr\u017eanje govora poklapa sa njenim ili njegovim ve\u0107im poslovnim ciljevima. Postoje tri glavna razloga za\u0161to kou\u010devi \u017eele da dr\u017ee govor. Prvo, mo\u017eda \u017eele da govore pred publikom koju \u010dine potencijalni privatni klijenti. Drugo, kou\u010devi mo\u017eda \u017eele da se obrate grupama u kojima se nalaze ljudi koji donose odluke u organizaciji. Tre\u0107e, mo\u017eda oni \u017eele da govore kako bi sebe predstavili kao pouzdane lidere na svom mestu. Kou\u010devi mogu da rade jedno, drugo i\/ili tre\u0107e \u2013 ali va\u017eno je da se ciljevi ne postavljaju istovremeno, ve\u0107 jedan po jedan. Na primer, hajde da zamislimo da sam ja kou\u010d \u010dija je oblast stru\u010dnosti razvoj liderstva. Ukoliko \u017eelim privatne klijente, osmisli\u0107u prezentaciju i pobrinu\u0107u se za to da govorim pred grupom lidera \u2013 naravno postara\u0107u se da predstavim ponudu koja \u0107e liderima olak\u0161ati da rade sa mnom nakon prezentacije. Ukoliko je moj cilj drugi navedeni, \u017eele\u0107u da obezbedim pla\u0107ene mogu\u0107nosti za dr\u017eanje govora i treninge u okviru organizacija. Sada, ukoliko nemam jake kontakte u okviru C-suite i ljudskih resursa, mogu da se obratim profesionalnim udru\u017eenjima koja se fokusiraju na ove ljude i koriste taj inicijalni anga\u017eman dr\u017eanja govora kao na\u010din da se na\u0111u na licu mesta sa onima koji donose odluke u organizaciji. Ukoliko mi je cilj da se ostvarim kao tra\u017eeni lider, onda \u017eelim da se fokusiram na dr\u017eanje govora na va\u017enim doga\u0111ajima vezanim za liderstvo \u2013 \u010dak i ako se odri\u010dem novca koji bih mogla zaraditi na govoru. Preporu\u010dujem da se kou\u010devi opredele za samo jedan od ovih ciljeva, bar za po\u010detak, kako bi dobili trakciju u \u017eeljenoj oblasti.<\/p>\n

\"\"<\/p>\n

Koja bi bila Va\u0161a top tri saveta za kou\u010deve koji \u017eele da iskoriste dr\u017eanje govora kako bi izgradili svoj biznis?<\/strong><\/p>\n

Prvo, osmislite jednu karakteristi\u010dnu prezentaciju, sa specifi\u010dnom idejom koju isti\u010dete, koju mo\u017eete davati iznova i iznova. Ovo \u0107e vam dozovoliti da usavr\u0161ite svoj sadr\u017eaj i olak\u0161a\u0107e vam da izazovete publiku da preduzmu ne\u0161to u jednoj klju\u010dnoj oblasti. Drugo, nemojte sedeti ispred ekrana, pisati govor i onda poku\u0161ati da ga zapamtite. Umesto toga treba da razradite svoju prezentaciju tako \u0161to \u0107ete detaljno obra\u0111ivati svoje ideje. Zatim, mo\u017eete sesti i zapisati bele\u0161ke da vam pomognu kada izgovarate svoj materijal naglas i trudite se da ga zapamtite. I tre\u0107e, kada se pripremate da govorite, budite sigurni da se obra\u0107ate pravoj publici, odnosno onoj koja je u skladu sa ciljem koji ste odredili: privatni klijenti, organizacije ili vo\u0111stvo misli. I kada ovo radite, uskladite se sa organizatorima doga\u0111aja. Mo\u017eda \u0107e biti potrebno pet ili \u0161est koraka da se pove\u017eete sa onim \u0161to odlu\u010duje u organizacijama, kao \u0161to mo\u017ee biti potrebno nekoliko povratnih mejlova sa potencijalnim klijentom pre nego \u0161to on odlu\u010di da radi sa vama, zato nemojte odustajati.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kako ste postali kou\u010d? Na po\u010detku svoje karijere, nosila sam odgovornost za razne stvari. Vodila sam program za usavr\u0161avanje umetni\u010dki obrazovanih ljudi, osmislila \u0160ekspir festival studenata Njujorka, predavala \u017eenske studije i javno govorenje na nekoliko […]<\/a><\/p>\n<\/div>","protected":false},"author":92,"featured_media":690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,60,33],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-intervjui","category-primenjeni-biznis","category-q4-izdanje"],"yoast_head":"\nGovorni\u0161tvo - jedan od na\u010dina da razvijete va\u0161 kou\u010ding biznis - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Govorni\u0161tvo - jedan od na\u010dina da razvijete va\u0161 kou\u010ding biznis - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Kako ste postali kou\u010d? Na po\u010detku svoje karijere, nosila sam odgovornost za razne stvari. Vodila sam program za usavr\u0161avanje umetni\u010dki obrazovanih ljudi, osmislila \u0160ekspir festival studenata Njujorka, predavala \u017eenske studije i javno govorenje na nekoliko [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcoaching.online\/sr\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\/\" \/>\n<meta property=\"og:site_name\" content=\"BCoaching\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Business-coaching-magazine-228105918088032\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T06:33:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-05T17:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcoaching.online\/wp-content\/uploads\/2019\/05\/A8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1027\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexia Vernon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexia Vernon\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/\"},\"author\":{\"name\":\"Alexia Vernon\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/#\\\/schema\\\/person\\\/aaafa0a76d8c85e5f7b034e16fb9b77f\"},\"headline\":\"Govorni\u0161tvo – jedan od na\u010dina da razvijete va\u0161 kou\u010ding biznis\",\"datePublished\":\"2019-05-20T06:33:17+00:00\",\"dateModified\":\"2020-03-05T17:10:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/\"},\"wordCount\":1462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bcoaching.online\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/A8-1.jpg\",\"articleSection\":[\"Intervjui\",\"Primenjeni biznis\",\"Q4 izdanje\"],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/\",\"url\":\"https:\\\/\\\/bcoaching.online\\\/sr\\\/govornistvo-jedan-od-nacina-da-razvijete-vas-koucing-biznis\\\/\",\"name\":\"Govorni\u0161tvo - 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