{"id":753,"date":"2019-06-24T08:22:30","date_gmt":"2019-06-24T07:22:30","guid":{"rendered":"https:\/\/bcoaching.online\/srpski\/?p=753"},"modified":"2020-03-05T11:59:23","modified_gmt":"2020-03-05T10:59:23","slug":"zasto-toliko-kompanija-ne-uspeva-u-digitalnoj-transformaciji","status":"publish","type":"post","link":"https:\/\/bcoaching.online\/sr\/zasto-toliko-kompanija-ne-uspeva-u-digitalnoj-transformaciji\/","title":{"rendered":"Za\u0161to toliko kompanija ne uspeva u digitalnoj transformaciji?"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Digitalna transformacija je vi\u0161e od digitalizacije.<\/em><\/p>\n<p style=\"text-align: justify;\">Digitalna transformacija kombinuje kreativnost &#8222;Design thinking&#8220; metodologije sa strogo\u0161c\u0301u Lean Startup-a i disciplinom Agile-a. Metodologija je usredsre\u0111ena na tri principa, koje ja nazivam 3E Lean Inovacije:<\/p>\n<p style=\"text-align: justify;\"><em>Empatija<\/em> \u2013 Duboko razumevanje korisnika;<br \/>\n<em>Eksperimenti<\/em> \u2013 Pokretanje eksperimenata kako bismo testirali na\u0161e najrizi\u010dnije pretpostavke;<br \/>\n<em>Dokazi<\/em> \u2013 Omogu\u0107avanje podataka + uvidi za dono\u0161enje odluka.<\/p>\n<p style=\"text-align: justify;\">Ovaj proces ne nagra\u0111uje nivoe. Kompanije ili transformi\u0161e svoje ljude, proizvode i usluge, kao \u0161to je Microsoft pod liderstvom Satia Nadelle, ili postaju Blockbuster svoje specifi\u010dne industrije.<br \/>\nPrema studiji instituta SITO, vi\u0161e od 84% kompanija nije dostiglo pravu transformaciju. To je zapanjuju\u0107a brojka, svakako, ali se ona mo\u017ee pobolj\u0161ati re\u0161avanjem uobi\u010dajenih (\u010desto lako otklonjivih) organizacijskih nedostataka.<br \/>\nSledi lista ovih nedostataka, zajedno sa nekim kratkim obja\u0161njenjima o tome za\u0161to se oni javljaju. Oni se zasnivaju na stalnom radu kojim smo se bavili sa korporativnim inovacijama u prethodnih 5 godina, kao \u0161to je prikazano u mom New York Times bestseleru The Lean Entrepreneur i u raznim \u010dlancima i razgovorima koje sam obavio.<\/p>\n<p style=\"text-align: justify;\"><strong>MENTALNI SKLOP LIDERSTVA<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Nekomuniciranje pobedni\u010dkae strategije i vizije<\/em><br \/>\nKao \u0161to je slu\u010daj sa mnogim inicijativama za inovacije, nedostatak strate\u0161kog uskla\u0111ivanja i neuspeh lidera da komuniciraju svoju viziju \u010desto je kriv kada se program transformacije izjalovi. Lideri treba da postave svoje organizacione \u0161eme za uspeh tako \u0161to c\u0301e se dogovoriti oko definicije termina \u201edigitalna transformacija\u201c ili \u201einovacija\u201c i \u0161ta to zna\u010di za njihovu kompaniju.<br \/>\nU slu\u010daju Microsofta, to je predstavljalo uspe\u0161no preusmeravanje i refokusiranje ka uslugama cloud-a i mogu\u0107nostima usmeravanja Xbox divizije. U slu\u010daju Blockbuster-a, ne bi bilo dovoljno ni\u0161ta manje od kompetitivne digitalizacije osnovne delatnosti.<\/p>\n<p style=\"text-align: justify;\"><em>Suprotnost promeni<\/em><br \/>\nTransformacija se ne de\u0161ava u vakuumu. To je \u010desto razdeljen proces, koji stavlja staro nasuprot novom, utvr\u0111eno nasuprot prospektivnom.<br \/>\nLideri moraju otvoreno da procene da li digitalne tehnologije mogu potencijalno da dovedu do ve\u0107ih, pozitivnijih i boljih rezultata, bez obzira na ulo\u017eeni trud.<\/p>\n<p style=\"text-align: justify;\"><em>Velika nesigurnost, veliki rizik<\/em><br \/>\nLideri su svoje karijere izgradili tako \u0161to su izvr\u0161avali ono za \u0161ta su znali da je ta\u010dno, ali te\u017ee da to isto \u010dine i kada se suo\u010davaju sa nepoznatim.<br \/>\nJedan od na\u010dina da se izborite sa ovim izazovom jeste da koristite proces Lean Innovation kako biste ubla\u017eili neizvesnost i vodili strategiju zasnovanu na dokazima, koji, prema na\u0161em prora\u010dunu kombinuju podatke sa uvidima.<\/p>\n<p style=\"text-align: justify;\"><strong>PREVELIKI ZA PROMENU<\/strong><\/p>\n<p style=\"text-align: justify;\">Struktura kompanije dovodi do propadanja programa digitalne transformacije.<\/p>\n<p style=\"text-align: justify;\"><em>Nedostatak unutra\u0161njih kapaciteta<\/em><br \/>\nKompanijama koje nikada nisu proizvele digitalni proizvod nedostaju unutra\u0161nje sposobnosti da ga izgrade. Me\u0111utim, za velike organizacije se zna da pokazuju sindrom &#8222;nije izgra\u0111en ovde&#8220;, \u0161to zna\u010di da ne veruju re\u0161enjima koja nisu razvijena unutar kompanije.<br \/>\nOvaj na\u010din razmi\u0161ljanja stare \u0161kole spre\u010dava rast, posebno ako postoje druga, ekonomi\u010dnija ili brza re\u0161enja koja su lako dostupna. Uspe\u0161ne kompanije tra\u017ee akviziciju, neke druge izvore, zajedni\u010dki razvoj ili pak kombinaciju ovih opcija. Uravnote\u017eeni pristup poma\u017ee kompanijama da re\u0161e probleme koji ih mu\u010de danas, usput gradec\u0301i interne sposobnosti za du\u017ee staze.<br \/>\nLideri treba da podsti\u010du preuzimanje rizika i da upravljaju performansima na osnovu napretka ka trajnom uticaju, a ne na trenutnom povratu investicija. Bez posve\u0107enosti ne\u010demu dugoro\u010dnom, timovi ne\u0107e te\u017eiti ka inovaciji i nakon slede\u0107eg kvartalnog izve\u0161taja.<\/p>\n<p style=\"text-align: justify;\"><em>Nemogu\u0107nost promene kulture i pona\u0161anja zaposlenih<\/em><br \/>\nLjudi imaju uro\u0111enu \u017eelju da izbegnu nepoznato &#8211; jedan od razloga za\u0161to projekti digitalne transformacije ne uspevaju je taj \u0161to se na kraju pona\u0161anje zaposlenih ne menja.<br \/>\nKultura dolazi iz strukture.<br \/>\nAko je biznis strukturiran na hijerarhijski i silosiran na\u010din, da li je \u010dudno \u0161to kompanije nisu fokusirane na korisnike, ne mogu lako da promene planove zasnovane na novim informacijama i \u0161to su suvi\u0161e spore?<br \/>\nKada su kompanije prvenstveno radile u \u201cmodu izvr\u0161enja\u201d tokom industrijskog doba, ponavljali su dokazane postupke kako bi dobili dokazane rezultate. Ali danas, kada se te iste kompanije suo\u010davaju sa klijentima sa ogromnim koli\u010dinama znanja i moc\u0301i da promene proizvode, \u010dist na\u010din izvr\u0161enja vi\u0161e nije pravi na\u010din za rad.<br \/>\nVelike kompanije treba da se restrukturiraju kako bi pokrenule promenu u na\u010dinu na koji zaposleni donose odluke, promenu u njihovoj interakciji i tome kako rade kako bi razumeli potrebe klijenata. Su\u0161tina za jednu kompaniju je da ima uspe\u0161nu transformaciju, svako od lidera do fronta mora da usvoji preduzetni\u010dki duh u\u010denja, pre nego \u0161to po\u010dne sa izvr\u0161avanjem.<\/p>\n<p style=\"text-align: justify;\"><em>Kada treba da potra\u017eite pomoc\u0301 za digitalnu transformaciju kompanije<\/em><br \/>\nNa osnovu prethodne studije SITO instituta, 16% kompanija je pokrenulo svoju inicijativu za digitalnu transformaciju i iza\u0161lo je s druge strane ja\u010de, br\u017ee i sa primetnim pozitivnim rezultatima.<br \/>\nAli za preostalih 84% organizacija koje su ukorenjene u uspostavljene procese, ili one koje su u po\u010detnoj fazi svog puta digitalne transformacije, obavljanje procesa na svoju ruku mo\u017eda nec\u0301e biti najbolji na\u010din delovanja.<br \/>\nPostoje mnogo prednosti u tome da korelira nezavisna trec\u0301a strana koja mo\u017ee da pomogne da se proceni gde se one nalaze na svom putu i defini\u0161e strategiju koja im poma\u017ee da stignu tamo gde \u017eele da budu. Iskusni spoljni saradnik mo\u017ee da iskoristi svoje prethodno znanje, ste\u010deno u radu sa drugim organizacijama u sli\u010dnim situacijama, da iskoristi ove informacije i identifikuje gepove u trenutnoj strategiji i da pru\u017ei uvid u to kako da se ovi gepovi zatvore.<br \/>\nPa\u017eljivo sara\u0111ujuc\u0301i sa partnerima, dobavlja\u010dima, agencijama ili firmama, mo\u017eemo ponuditi novu perspektivu i novi pogled na situaciju koja mo\u017ee izgledati zastra\u0161ujuc\u0301e za ljude iznutra. Ponekad, pronala\u017eenje neuhvatljivog svetla na kraju tunela mo\u017ee biti sve \u0161to je potrebno za uspeh.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\"><em>A kako stoji va\u0161a organizacija sa digitalnom transformacijom?<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Digitalna transformacija je vi\u0161e od digitalizacije. Digitalna transformacija kombinuje kreativnost &#8222;Design thinking&#8220; metodologije sa strogo\u0161c\u0301u Lean Startup-a i disciplinom Agile-a. Metodologija je usredsre\u0111ena na tri principa, koje ja nazivam 3E Lean Inovacije: Empatija \u2013 Duboko <a class=\"mh-excerpt-more\" href=\"https:\/\/bcoaching.online\/sr\/zasto-toliko-kompanija-ne-uspeva-u-digitalnoj-transformaciji\/\" title=\"Za\u0161to toliko kompanija ne uspeva u digitalnoj transformaciji?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":91,"featured_media":755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,60,34],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","category-inovacija","category-primenjeni-biznis","category-q5-izdanje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Za\u0161to toliko kompanija ne uspeva u digitalnoj transformaciji? - BCoaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcoaching.online\/sr\/zasto-toliko-kompanija-ne-uspeva-u-digitalnoj-transformaciji\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u0161to toliko kompanija ne uspeva u digitalnoj transformaciji? - BCoaching\" \/>\n<meta property=\"og:description\" content=\"Digitalna transformacija je vi\u0161e od digitalizacije. Digitalna transformacija kombinuje kreativnost &#8222;Design thinking&#8220; metodologije sa strogo\u0161c\u0301u Lean Startup-a i disciplinom Agile-a. 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