- Mon, 18 May 2026
BELGRADE – Some conferences end the moment the last speaker leaves the stage. People collect a brochure, take a photo, and forget most of what they heard by the next morning. The 9th Regional Coaching Conference in Belgrade felt different.
Held at Metropol Palace under the theme Transformation Squared, the event brought together HR professionals, coaches, consultants, entrepreneurs, and people who simply want to keep growing in demanding times. What stood out most was not only the attendance. It was the level of attention in the room. People arrived ready to listen, question, learn, and connect.
Strong Voices From Different Worlds
The conference brought together speakers from different fields, giving the program both depth and variety.
One of the international guests was Edith Doosje, PCM Master Trainer and respected expert in communication and personality dynamics. Her session focused on different communication styles, stress patterns, and what happens when good people stop hearing each other under pressure. It was practical, clear, and highly relevant for anyone leading teams today.
Kaur Lass, Managing Director of Wellness Orbit, spoke about wellbeing from a business perspective, not as a fashionable add-on. His message was simple: exhausted people cannot build strong companies for long. He spoke about energy, recovery, sustainable performance, and why leaders need to address wellbeing before problems become expensive.
A memorable moment of the conference came from Marek Wardecki of Points of You, who led the interactive workshop Click & Connect together with Ivana Blečić. Instead of another lecture, participants were invited into conversation, reflection, and perspective shifts. People were talking openly within minutes. It reminded the room that one good question can often do more than ten smart answers.
Jelena Pavlović explored how artificial intelligence can support coaches and leaders while keeping the human side at the center. She focused on partnership rather than replacement. Her message was clear: the future belongs to people who know how to use technology wisely without losing empathy, judgment, and real connection.
Marija Sinanović and Nikola Ilijin showed how modern diagnostics can strengthen coaching work by adding clearer insight into people, teams, and organizational dynamics. Instead of relying only on instinct, coaches and leaders can combine experience with data to make development work more precise and measurable.
One of the more unique sessions came from Štěpánka Jovanović, a somatic leadership expert. She explored something many business events ignore: leadership is not only mindset. It is also visible in presence, posture, energy, breathing, and how a person enters a room. In a world full of noise, calm presence has become a serious leadership advantage.
The CEO panel, moderated by Pedja Jovanovic, featured:
The panel was built around the timely theme:
Leading at the Intersection of AI and Human Potential – What CEOs Must Rethink as Technology Accelerates Faster Than Leadership Models.
Panelists shared practical views on what CEOs now need to rethink — from decision-making speed and talent development to trust, culture, and the balance between performance and wellbeing. They spoke about a new leadership reality: AI can improve efficiency, automate tasks, and accelerate execution, but it cannot replace judgment, emotional maturity, accountability, or the ability to inspire people in uncertain times.
A strong message from the panel was that many leadership models were built for a slower world. Today’s leaders need to become more adaptive, more human, and more willing to question old assumptions.
Ivana Blečić, Managing Director of Atria Group, spoke about culture and transformation. Her strongest message stayed with many participants: “Organizational culture changes only as much as key people are willing to change themselves.”
Pedja Jovanovic, founder of Atria Group, addressed the role of technology and leadership. He made the point many companies need to hear: “Technology can speed up processes, but people are still responsible for direction and purpose.” In short: tools matter, but leadership matters more.
Why This Event Keeps Growing
After nine editions, the conference has earned trust. People know they will hear serious speakers, meet quality professionals, and leave with ideas they can actually use. They also know this is not an event built on hype. It is built on relevance.
As participants slowly left Metropol Palace and continued conversations in the lobby, one thing was clear: people are still looking to connect with people. They are looking for places where growth embraces the new AI reality while protecting human contact, trust, and real conversation.
And in today’s business world, that matters more than ever.
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