Business Coaching Magazine

Knowledge that moves people forward

About Business Coaching Magazine

Where Knowledge Meets Needs

In a world where business moves faster than ever, staying ahead means never stopping learning. Business Coaching Magazine is your partner in that journey—a free, digital knowledge-sharing platform built by leaders, for leaders.
We believe that the best insights don’t come from textbooks or theory alone. They come from the trenches—from executives who’ve faced tough decisions, HR professionals navigating cultural transformations, agile coaches scaling teams, and entrepreneurs building from scratch. That’s why we’ve created a space where these voices can share their stories, strategies, and hard-won wisdom with professionals like you.

Our Story:

Born from Necessity, Built on Collaboration

Business Coaching Magazine was founded in 2018 by Coaching Expert Team, an ICF-accredited and Scrum Alliance-certified training organization with a mission to transform how people work and lead.
We started with a simple question:
How can we amplify the impact of great coaching and business thinking beyond our classrooms?
 
The answer was a magazine that breaks down silos and democratizes access to world-class expertise.
Since June 2020, we’ve been fully digital and interactive—delivering fresh perspectives straight to your inbox and browser. The shift to digital wasn’t just about convenience; it was about expanding our reach, making our content searchable and shareable, and ensuring that geographical boundaries would never limit who could benefit from the insights we publish.
Today, we’re proud to serve a global readership spanning Europe, North America, the Adriatic region, and beyond—connecting thought leaders, practitioners, and organizations committed to excellence.
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Who Reads Business Coaching Magazine?

Our audience is as diverse as our content:
If you’re someone who believes in continuous learning, values evidence-based practices, and wants to lead with impact—this magazine is for you.

Readers about the magazine

OUR JOURNALISTIC JOURNEY

Key Milestones

In our magazine, business professionals can share knowledge, exchange ideas, and inspire each other to build better workplaces—one article at a time.

2018

Business Coaching Magazine is launched by Coaching Expert Team

2020

Transitioned to fully digital and interactive format (June 2020)

2021

Introduced monthly special editions featuring single-author deep dives and expanded contributor network across all continents

2024 - NOW

Expanded global readership and continuing to grow as a leading free platform for leadership and coaching insights

What We Do

A Hub for Practical, High-Quality Content

We’re not your typical business publication. Here’s what makes us different:

Meet Our Columnists

Written by Practitioners, Not Just Observers

Every article is authored by someone who’s been there—leaders who’ve built teams, transformed cultures, navigated crises, and driven results. We don’t publish theoretical knowledge. We publish experience.

Mark
Summers

Enterprise Agility Leader, Facilitator, Coach and Trainer

Violeta
Ilincic

Human Capital Center SEE |HR transformation consultant |

Belinda
Brown

Sr Executive Coach supporting women, leaders & teams

Milena
Jankovic

ICF PCC/ACTC Leadership & Team Coach

Srdjan
Pavlovic

ICF-Accredited Coaching Educator | Agile coach

Michèle Dagher Fattal

Coach PCC & EIA | Supervisor ESIA | Mentor coach

Adrijana Milosavljevic

ICF MCC | ACTC | EMCC Senior Practitioner | ESIA |

Carmen
Lupsa

People & Culture / HR Professional | Talent Acquisition

Ready to Dive In?

Whether you’re here to sharpen your leadership skills, explore agile methodologies, or simply learn from the best in the business—welcome. We’re glad you’re here.

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