With over 20 years of experience in bringing innovative products to market, Brant Cooper was a disruptor, innovator, and lean innovation expert. He was the CEO and Founder of Moves the Needle, a company that helps organizations adopt an entrepreneurial mindset and culture, appling agile, design thinking, and lean methodologies to create new value for customers and internal stakeholders. He was also a New York Times bestselling author of The Lean Entrepreneur and Disruption Proof, a sought-after keynote speaker, and a trusted advisor to corporate executives and entrepreneurs. His mission was to empower individuals and teams to make the change they want to see in the world, by reimagining business for the 21st century. He witnessed and contributed to the success and failure of multiple ventures, and learned how to leverage the power of experimentation, feedback, and iteration.