Igor Vukašinović is the Country Leader for Serbia and Montenegro in Molson Coors Beverage Company, owner of Apatin Brewery in Serbia, and Trebjesa Brewery in Montenegro. He has extensive experience in the FMCG industry, especially in Commercial, Customer Excellence, and Sales. Before joining Apatin Brewery, he worked in relevant FMCG companies in the finance sector in pricing and revenue management. Igor is a member of the Board of Directors in NALED (National Alliance for Local and Economic Development) and president of the Board of Directors in Serbian Brewing Association.