Entrepreneur, speaker and CEO of Cuboo Experience, specialist in gamification, game-based learning and creativity applied to corporate development. With over 15 years of experience in multinational companies, I have impacted over 40 thousand people in 20 countries, developing games and immersive experiences for over 200 companies. I am recognized for transforming learning into experience, combining innovation, human behavior and purpose. For me, the game is not a metaphor, it is a method. And every learning process can (and should) be a transformative experience. After all, life is a game.