Design Thinking, simply put, is the way designers think, as creative people able to start with something immaterial, an idea born from a user’s, human need and transform it into something physical, tangible. The concept

This article was originally published on the Lean Startup Co. blog By Lean Startup Co. Education Program We recently hosted a webcast conversation between Mark and Marilyn focused on the importance of metrics and how visualizing

Even with modern product management, too many companies, especially tech companies, were still struggling to make it to market, to be able to survive on it and then scale it. Eric Ries was one of

This article was originally published on the Lean Startup Co. blog By Heather McGough Do you know what people are really talking about when they say “lean operations” or “running lean?” More importantly, do you know

When you write software all day, it shapes your thinking. Your brain is trained and develop mental automatism. Interestingly some of those thinking patterns are the same found in successfully entrepreneurs. If one can see

This article was originally published on the Lean Startup Co. blog By Lean Startup Co. Education Program You’ve read Eric Ries’ The Lean Startup and have become a true believer, i.e. the path to transforming your company and

This article was originally published on the Lean Startup Co. blog By Lean Startup Co. Education Program In the innovation process, one of our earliest activities is ideation, i.e. collecting many ideas so we have several

This article was originally published on the Lean Startup Co. blog By Lean Startup Co. Education Program The Lean Startup is a methodology that helps increase our odds of success when working on a venture under