We are a people development magazine and knowledge sharing hub which supports a learning business environment. We share best business practices, both on paper and online, by creating content that matters to our readers.
We distribute the free paper version in six countries and an online version around the globe.

The business world today with all its uncertainties demands more effort than ever to stay in it.
But it offers learning opportunities as well.

Our magazine was born out of this struggle. We are a knowledge hub, where in order to create better business surroundings authors share their knowledge and experience with our readers. But we do not wish to impose our ideas on the readers – our mission is to initiate knowledge exchange so we can all learn and grow.

  • Our readers are CEOs, coaches, HR directors and successful business professionals
  • The magazine promotes people development
  • The magazine is free of charge and it is distributed to almost 1000 addresses in Serbia and
    neighboring countries (Bulgaria, Austria, Czech Republic, Montenegro, Bosnia and Herzegovina)
  • In Serbia, we also have distribution centers for everyone interested in our magazine
  • We publish the bilingual online version on: www.bcoaching.online
  • We publish two articles a week online
  • The paper version is in English
  • We strongly promote the magazine through social networks

What we want for this magazine is to provide the readers with the highest quality content created by top-tier business professionals – so we ask them to write for the magazine. This magazine is packed with excellent content by many great authors such as Marilyn Atkinson, Peter Hawkins, Brant Cooper, Peter Sage and Lazar Džamić.

And so far, companies such as Philip Morris, Grawe, Banca Intesa, Coca Cola, NIS, MTS, Air Serbia, Delhaize, Heineken, Pepsi Co, PWC,  Ernst & Young, Nordeus, Adecco, NCR, Levi9, Endava and Lean Startup Co have been represented.

We are proud whenever we contribute to a company’s growth.