ICF Serbia Chapter

Founded in 1995., the International Coach Federation (ICF) is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. ICF seeks to advance the practice, science, and art of professional coaching.

As the world’s largest organization of professionally trained coaches, ICF confers instant credibility upon its members. ICF offers the only globally recognized, independent credentialing program for coach practitioners. ICF Credentials are awarded to professional coaches who have met stringent education and experience requirements, and who have demonstrated a thorough understanding of the coaching competencies that set the Golden Standard in the profession. Achieving credentials through ICF signifies a coach’s commitment to integrity, understanding, and mastery of coaching skills, and dedication to clients.
As of March 2019, there were 35.087 members in 145 countries, out of which 25.299 coaches in 119 countries hold one of three ICF Credentials – ACC (Associate Certified Coaches), PCC (Professional Certified Coaches) and MCC (Master Certified Coaches).
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The strategic orientation of ICF is coaching within the organizational framework – both profit and non-profit. Its mission is to lead the global advancement of the coaching profession. The vision of the International Coach Federation is coaching as an integral part of a thriving society. The way to achieving this is by assuring that every ICF Member represents the best quality of what is done in professional coaching.

ICF has more than 130 Chapters in more than 70 countries worldwide. One of the newest, established at the beginning of 2019, is the ICF Chapter Serbia. Founded by a group of dedicated professional coaches, the Serbian Chapter was established to support the advancement of professional business coaching on a local level. Moreover, the ICF Serbia core purpose is to establish and to lead the coaching profession and its advancement for members in Serbia. It was formed as the reference association of coaching in its professionalization and evolution, in setting and pursuing ethical standards and building a network of professional credentialed coaches.

The Serbian Chapter is the first professional coaching association initiated in ex-Yugoslavia countries. With more than 30 active members, out of which 22 have already earned their ACC, PCC or MCC credentials, the Chapter aims to establish a relationship with all relevant business associations.


Brankica Ljamić, President

Ms. Ljamić represents and acts on behalf of the Association. In the course of organizing and managing the activities of the Board and Chapter, she proposes business policies, strategic plans and programs and monitors the execution of decisions and resolutions of the Association’s Assembly.

Milan Čabrić, General secretary and treasurer

Mr. Čabrić follows the president’s initiatives and is included in all activities and projects of the chapter.  He creates and oversees internal procedures, and ensures that they are aligned with global procedures.  He is responsible for all administrative and financial activities of the chapter.

Ivanka Novaković, Vice President

Ms. Novakovic is part of a three-person team, through whose efforts and cooperation with the ICF Global Organization is responsible for getting ICF Serbia off the ground and established.  She works on aligning chapter activities with that of the global ICF organization and acts as a proxy when the president is unavailable, as well as on projects with other members of the bord.

Marija Branovački, Director of Education program

Ms. Branovački is responsible for researching and booking guest lecturers and speakers whose content satisfies ICF global competency development for continuing education requirements, as well as that which the board deems relevant and of interest to chapter members (resource development.)  She is responsible for organizations education programs for chapter members so that they can renew their ICF credentials in a timely fashion.

Jelena Petrov Jelenković – Membership Director

Ms. Janković is responsible for communicating the method and benefit of ICF Serbia membership.  She is involved with recruiting members as well as ensuring current members renew their annual membership, which results in a stable membership base and legitimate chapter functioning.

Milica Pićurić, PCC, Director of External Communication  

Through effective strategic communication and positive storytelling ensures the interests of ICF Serbia, as well as its members, are properly depicted to the general and corporate public.


Srđan Pavlović, Director of Internal Communication

Mr. Pavlović is responsible for on-time communication of chapter activities to internal members.  He assists ICF Serbia members to communicate with the board; answers any and all member inquiries.


Marijan Subotić, Director of Special Events

Mr. Subotić is responsible for all event management activities, including but not limited to event theme development, guest speaker research and booking, location scouting and booking, etc.  He assists all other members on initiatives that involve events.

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